Cracking Broadcast Coverage: Strategies to get spokespeople in the spotlight
In the fast-paced world of communications, achieving broadcast coverage can often feel like an uphill battle. Every professional in this industry has...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
As we get set for the weekend here is our look back at the week that was.
Anyone who started the week not knowing what Twitch was certainly does now as news of a massive data breach at the game-streaming platform dominated the news this week. The leak of sensitive data, which included internal code and payments made to streamers, was allegedly caused by a server configuration change that exposed the data.
It’s always tempting to try to newsjack these kinds of incidents, but where details are hazy on the how’s and why’s any comment issued must add real insight and value to the situation. Sometimes the best thing is to take a step back and wait for events to unfold a little further before working out a response. But if you can then speed is of the essence!
We forgot how to communicate – briefly
Or was it just me? Confused by my sudden inability to communicate via WhatsApp this week I had to resort to SMS! Yes for 9 whole hours the world was without Facebook, WhatsApp and Insta…forcing many people to talk to each other in person.
Joking aside it was a significant business issue, costing Facebook millions of dollars and a huge drop in share value for every hour it was down.
What was interesting about this from a PR point of view was that it wasn’t just about the tech. Obviously having a single point of failure like this is one aspect. But beyond the impact on Facebook itself, businesses of all sizes across the world rely on these social media sites and marketing/ads were heavily impacted. Plus, all those influencers had no one to influence!
In the wake of the FCA’s successful prosecution of NatWest, serious questions are being asked of banks. The bank pleaded guilty to three breaches of anti-money laundering rules this week.
This prosecution came at a time when many heads were still turned at the unveiling of the Pandora Papers in the first half of this week, and although this raised a huge number of systemic loopholes and problems, wasn’t revealing illegal activity. NatWest however, is facing a fine that will likely be in the region of £340m for activity which was clearly a violation of compliance regulation.
The RegTech market is hot right now and this week’s news has brought it sharply into focus. There’s a big opportunity for smart comms in this area to lead the narrative and use the news agenda to build visibility.
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