Recent Blog Posts

How PR and AR help reduce customer churn

Research of 100 IT decision makers highlights what customers want from PR and AR

Read More

Data in Marketing: Advertising and the Beginnings of Digital Marketing

Data in Marketing Series: I was at a client office a year or two ago as one of the sales team was recounting a recent prospect meeting. In his enthusiastic salesmanship of their product, a […]

Read More

High Frequency Economic Data takes centre stage as we try to understand the economic recovery

There’s a problem with official statistics from the ONS – it’s too slow. Important economic data is published monthly but the data lags by about six weeks. The most recent current GDP data, […]

Read More

Make a real difference with your Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) isn’t the same tick box exercise of the past. The days of social good being relegated to a department, or even a programme, have long gone.

Read More

Brand behaviour in a time of lockdown

It’s safe to say that coronavirus has completely warped what a “normal” day looks like for most people. For the last 8 weeks, people have been stuck indoors with minimal excursions, except for key […]

Read More

How businesses can continue to market during the coronavirus lockdown

In the last few weeks, life – and business – as we know it has changed beyond recognition. Coronavirus is threatening both our world’s health and economy, and consequently political and business […]

Read More

Marketing and PR through the Coronavirus Crisis

“We need to market now for the good of mankind” - Mark Ritson

Read More

The rise of #techforgood and what it means for businesses

Many companies are beginning to consider the impact their technology solutions have on the world around them. Customers are no longer satisfied with tech for tech’s sake, and are looking for […]

Read More

Money20/20: How to Maximise Your Investment with PR

So you’ve committed to going to Money20/20. It’s a big commitment in time and money. Taking part in any major conference is a serious investment, especially if you are exhibiting or using it as a […]

Read More

What next for open banking after Brexit?

Two prime ministers and two general elections later, the United Kingdom left the European Union on 31 January 2020. After years of political uncertainty about the nation’s future, the first step […]

Read More

categories

Filter posts by categories

INSTAGRAM FEED