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How to use Analyst Relations as part of your ABM strategy

ABM is a B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market. It employs personalised campaigns designed to speak to the […]

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Why Buyer Personas are important to successful inbound marketing

Inbound marketing is a methodology that is designed to draw potential customers in by propagating a human and empathetic vision of marketing. By creating valuable content, services and […]

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How to use Data Storytelling

In recent years there's been a quiet shift within journalism. Amidst a widespread tightening of the belts within editorial teams there is one corner which is still growing: data journalism. It's […]

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