Recent Blog Posts

Why Buyer Personas are important to successful inbound marketing

Inbound marketing is a methodology that is designed to draw potential customers in by propagating a human and empathetic vision of marketing. By creating valuable content, services and […]

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How PR and AR help reduce customer churn

Research of 100 IT decision makers highlights what customers want from PR and AR

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Brand behaviour in a time of lockdown

It’s safe to say that coronavirus has completely warped what a “normal” day looks like for most people. For the last 8 weeks, people have been stuck indoors with minimal excursions, except for key […]

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Remote working: a beginner’s guide

For everyone around the world, 2020 is turning into a bit of a rollercoaster ride. For me, the year began full of excitement as I started my new job and career in PR at Resonance. Building on my […]

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4 tips to ace media relations

Media relations is one of the core pillars of Public Relations. It’s all well and good writing an engaging press release or undertaking an insightful research campaign, but if you can’t articulate […]

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