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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

The fundamentals of brand leadership during a crisis

The fundamentals of brand leadership during a crisis

COVID-19 has prompted brands to ask hard questions of themselves. When it counted did they stay true to their values, turn words into actions and support those who rely upon them? Communication is essential here, helping a business to craft a narrative for itself during the crisis and ensure key audiences are kept informed.

The pandemic has been a disruptive and stressful period for workers. They have been thrust (at times overnight) from offices into remote working, traditional workplaces turned into a regimented space of bewildering COVID-safe regulations. Effective communication is crucial to cut through this noise and provide direction to employees to help them navigate through the crisis. Internal comms is important here, putting COVID-19 support on workers’ radar and assisting them in understanding the company’s direction during the crisis.

Having a voice

But this work is not enough. Brands cannot afford to stay silent during an era-defining crisis like the COVID-19 pandemic. Key external stakeholders need to be made aware of all a business is doing to rise to the challenge of this moment, and set firm foundations for future success. A LinkedIn social media campaign is a powerful way to build awareness. Our client NTT DATA UK recently launched a new initiative, known as The City Gives Back, to support service workers and their families who are struggling during the pandemic. We produced a series of posts including video interviews, news announcements and photo stories. Each one built up NTT DATA’s reputation as an inspiring industry leader supporting those in need in The City of London.

Media activity offers another route for a brand to message with confidence during the crisis. We secured coverage for our client Ensono in leading Indian HR publication, ETHRWorld. It featured an interview with Kamal Vatnani, India Leader – Culture & People Experience at Ensono, discussing Ensono’s HR strategy during the pandemic and its long-term vision for continuing to support its people. The article has twin value for Ensono. Firstly, it provides industry leaders with a detailed introduction to how Ensono delivers effective HR, positioning Ensono as an innovator which others can learn from – the article particularly focuses on Ensono’s successful virtual onboarding scheme and the organisation’s merit and reward programme. Secondly, a headline of ‘Ensono increases headcount by over 70%, to hire for mid to senior level leadership positions’ sends a clear message that Ensono is a successful, growing organisation, with opportunities available for the right candidate.

The bottom line

There is a commercial necessity behind these actions. Increasingly, customers are demanding more from brands to earn their trust. New research from our client Iterable found that 87% UK and US B2C marketers felt the need to change their company marketing strategy to better build customer trust. Brands were increasingly drawn to take a clear stand on the social issues everyone was talking about: more companies issued a public statement on racial inequality (47%) than on public health (40%) in 2020.

Clarity on mission and purpose helps an organisation to stand out from the crowd. Customers are increasingly attracted to brands to which they can build a deeper emotional connection to. Little wonder, perhaps, that in a sector like retail denied the physical interactions with customers during lockdown, purposeful communication has risen to the fore. Nearly 90% of marketers at retail and ecommerce brands saw their organisation as mission-driven in 2020 – as covered in an article we placed in key retail publication Talking Retail.

Personal task

Finally, in many ways the ongoing task of effective communication in a crisis falls in large part on the personal responsibility of leaders. From the leader of the smallest team, right up to the CEO, leaders need to bring their teams with them through the crisis. They should be helping the messaging and goals of the brand filter down, ensuring every worker is imbued with them. And of course, in this new remote/hybrid working era, the duty of care of a leader rises particularly to the fore, working hard to ensure all employees (wherever they are in the world) are looked after and supported.

As a new manager myself, I am just starting out on this journey. But I am determined every day to help both my team at Resonance and our clients to find a direction and purpose during this global crisis, and into whatever the months and years ahead have in store.

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