Skip to the main content.
For The Challengers. The Rebels. The Innovators.

AdobeStock_573877829-smaller

Advisory
Public Relations
Analyst Relations
Social Listening
Content
Inbound

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

AdobeStock_565367297 (1)

Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven-founders3-Mika-Hannu-Oskari-Heikki

Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

THE NATIONAL MUSEUM OF COMPUTING

TNMOC-Mainframe Room

Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

AdobeStock_481139878smaller

News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

Front-page1024_1-1

Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

morocco-team-desert

Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Wavelength - BlenderBot mouths off and the NHS falls under attack

Wavelength - BlenderBot mouths off and the NHS falls under attack

 

17th August, 2022 – In the latest episode of Wavelength, hosts Daniel Harrington and Laura Cameron discuss the biggest technology news over the last fortnight, and predict which headlines you should look out for next.

Find our last episode here.

Find the next episode here.

Please enjoy and stay tuned for our next episode on the 31st of August!

 

Timestamps:

1) BlenderBot 3 caught spouting controversial statements [00:36].

2) The NHS 111 cyberattack [04:40].

3) Rishi Sunak's plans for AI in the classroom [08:26].

4) Home Office to use facial scanning to track convicted migrants [12:47]. 

5) Zhao Weiguo, Chinese semiconductor tycoon, goes missing [16:10].

 

Meta's mouthy new chatbot, BlenderBot 3, bashes Facebook, loves Donald Trump 

Meta’s new AI chatbot, ‘Blenderbot 3’, was released a couple of weeks ago. In that time, it’s been mouthing off and the press has taken note. This is the most advanced model the company’s rolled out to date and Meta’s letting it speak to the public to train it even further. Unfortunately, that involves giving the public ammunition when it says something dodgy. A Buzzfeed data scientist, Max Woolf, asked it what it thought of Mark Zuckerberg, and it had mixed feelings. Saying that while it had no strong feelings, “his business practices are not always ethical.”

 

Sources: Mashable, BBC News, CNN, The Guardian, Business Insider, Max Woolf - Twitter, Jeff Horwitz - Twitter

 

The NHS 111 cyberattack

On Thursday 4th August, at 7am, Advanced - an NHS partner firm - noticed a cyberattack on the 111 service. Initial comments by spokespeople played it down, said disruption was minimal. Further reporting revealed that it was actually a ransomware attack and that patient data could have been stolen. Internal memos showed that a number of important services had their software completely taken offline. No attacker has yet been named.

 

Sources: Defense.com, The Telegraph, The Independent, BBC News, Sky News, The Guardian, Computing

 

Rishi Sunak wants AI in schools

Following his plans to phase out university degrees that don’t prioritise “earning potential”, PM candidate Rishi Sunak wants to see more AI used in the classroom. He proposes using AI and digital teaching resources to augment teachers’ efforts in a “hybrid learning” context – focused on pushing students to pursue careers in technology. While it may be helpful as a teaching assistant, experts warn, it’s not going to suddenly fix teacher shortages or save on budget.

 

Sources: Tech Monitor, The Guardian, The Telegraph, The Independent, Metro

 

The Home Office plans to force convicted migrants in the UK to use facial recognition

The Home Office has laid out plans to force migrants convicted of a crime to use facial recognition up to 5 times a day. This daily monitoring scheme will involve subjects wearing either an ankle tag or a facial recognition-enabled smartwatch at all times. Privacy International drove this story, sharing a freedom of information request with the Guardian and finding a government contract for the electronic monitoring and biometric identification of “specific cohorts” (its words) awarded to wearable device maker Buddi in May 2022.

 

Sources: The Guardian, Computer Weekly, Voice Online, Engadget, Monish Bhatia - Twitter

 

Beijing detains Zhao Weiguo, the Chinese chip tycoon

Zhao Weiguo ran Tsinghua Unigroup, a recently collapsed, state-backed semiconductor manufacturing company, for 10 years. Recently, news outlets reported him missing. The story that emerged was that he was taken from his home by Chinese officials and a Chinese news site says that he’s been out of touch since mid-July. Some say that his detainment may be related to Weiguo’s criticism of the government-led reorganisation of his company. 

 

Sources: Financial Times, Computing, Bloomberg, MoneyWeek, Caixin, Asia Times

 

Where can I find Wavelength?

Wavelength is available on all major podcast platforms. 

Spotify

Apple

Amazon Music

 

Attribution:

Music used under Creative Commons license: Covert Affair by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/3558-covert-affair

License: https://filmmusic.io/standard-license

  
Cracking Broadcast Coverage: Strategies to get spokespeople in the spotlight

Cracking Broadcast Coverage: Strategies to get spokespeople in the spotlight

In the fast-paced world of communications, achieving broadcast coverage can often feel like an uphill battle. Every professional in this industry has...

Read More
Tech Show London: How to cut through the noise

Tech Show London: How to cut through the noise

I recently attended Tech Show London (TSL) 2024, one of the UK's most significant technology events. TSL brings together an array of innovators,...

Read More
State of OpenCon 24: Elevating open source's message with a strategic approach

State of OpenCon 24: Elevating open source's message with a strategic approach

Events mark pivotal moments in the careers of communications professionals, offering both challenges and unparalleled rewards. Recently, we embarked...

Read More