FE fundinfo's acquisition of the German fintech Dericon won 32 pieces of coverage, including the Frankfurter Allgemeine Zeitung and Yahoo Finance.
Announcing FE fundinfo's acquisition of Dericon
FE fundinfo is a leading financial data company that connects the asset management industry to distribution networks in the UK, Europe and Asia Pacific.
Challenge
- FE fundinfo asked us to help announce its purchase of Dericon, a pioneering fintech in Germany's wealth management industry. The deal was a big step in FE fundinfo's growth, and the coverage needed to match it.
- Fintech and fund management media were likely to be receptive, although reaching tier one business press in the UK and the DACH region meant telling the wider story of FE fundinfo's growth.
Strategy
- The bigger picture. We worked with FE fundinfo on the storylines within the release. The deal connected FE fundinfo's clients with the Sparkassen group, one of the largest distribution channels for asset managers in Germany. It is a network of public banks with more than 50 million customers. With the team, we then linked the story to FE fundinfo's recent growth, since this was its seventh acquisition since 2021. We also tied it to the company's vision to “connect investment product information and asset managers with distribution networks, for investors”.
- Regional teams. The announcement was significant for FE fundinfo's operations across Europe and beyond. We used our team in Germany to pitch the story to local tier one media, and worked closely with FE fundinfo's own teams as they shared the release in other regions such as Luxembourg.
- Phased media pitching. Together with FE fundinfo, we built a media plan that everyone agreed on, covering the goals, target titles and timeline. Every team was briefed on the angles to pitch, so each had what it needed for its local media. The plan began with an exclusive and then moved to embargoed outreach in the run-up to launch.
Results
- 32 pieces of coverage, including key pieces in these titles.