A national exclusive, then 18 more stories in six days
A $5.4m seed round, placed as a national exclusive and broken at 07:42. Eighteen more stories followed in six days, from Tech.eu to Fortune and Axios.
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Work
Reputation, built and measured.
How complex B2B businesses use Resonance to change how they are perceived by the people whose opinion moves the business.
Discuss your brief
Selected outcomes
The proof, up front.
Outputs matter. The authority, demand and market position they create matter more.
Programmes across complex B2B: funding rounds, launches, category moves and moments of scrutiny. Filter by sector to see the work closest to yours.
Enterprise technology is bought by committees over long cycles, so credibility has to be built long before a deal is on the table.
In professional services the reputation is the product and the people are the proof.
Financial services stories have to clear compliance and still say something.
AI and data is the most crowded conversation in B2B, and most of it sounds the same.
Security buyers hear a warning a minute, so alarm is not a strategy.
A funding round, launch or acquisition buys you one week when everyone is listening.
Two news hooks, two trade features
Toyota's plant closures and new US tariffs, turned into comment from two senior leaders. Supply Chain IT published a byline four hours after the pitch.
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Pitched in 18 minutes, quoted in three publications
A new Chancellor was named at 18:17. By 18:35 a partner's view on what it meant for UK SMEs was with 43 national journalists. Money Marketing ran it next day.
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Seven stories on launch day
Nearly half of UK businesses have had a fault no supplier would own. Briefed under embargo a week early, it led Computer Weekly, ISPreview and five more.
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Three newsjacks, three pieces of coverage
Attackers hijacked a JavaScript library used 100 million times a week. Three hours later our comment was with 14 journalists. DevOps.com ran it word for word.
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Turning Insight into Impact: Ekco’s Journey to 82% Share of Voice
Every managed provider claims cloud and security expertise. Resonance gave Ekco the evidence, taking it to 82.6% share of voice in its market on 49 pieces of ...
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