Bolstering CybSafe’s message of scientific innovation and growth
CybSafe is cloud-based software that reduces organisational risk by improving people's security decisions and behaviours.
BRIEF
Following a successful $28M Series B and expansion into North America, long-term client CybSafe wished to alter its messaging to represent its growing presence in the market. To do this, they requested support with the ‘Behave 2.0’ Series. This extensive content, research and announcement plan would cement the organisation’s new products, senior personnel and messaging, marking an important moment in the company’s development.
The campaign included:
- A flagship piece of research, the ‘Oh Behave! 2.0’ report, alongside the National Cybersecurity Alliance.
- The public announcement of ‘Seb DB’, the world’s most comprehensive security behaviour database, as well as several new products.
- The Announcement of Dr Jason Nurse as Director of Science and Research.
- An Open Letter from CEO Oz Alashe MBE to the CISO community, establishing CybSafe’s mission and perspective on various issues within the cyber security field.
EXECUTION
Resonance devised the content and PR plan to bolster CybSafe’s image and establish them as a growing, scientific, innovative presence in the cyber security marketplace.
RESULTS
Assets created and assisted with:
- Various opinion pieces and media alerts based on the findings of the ‘Oh Behave 2.0’ report
- Press releases announcing SebDB 2.0, new products and the appointment of Dr Nurse.
- Provide support on various webinars discussing innovations and ideas.
- Open letter to the CISO community from Oz Alashe MBE.
Media and analyst successes includes
- Media activity resulted in coverage across many targeted cybersecurity publications, as well as a live interview with Sky News.
- Inclusion in Forrester’s Guide To Global SA&T Regulations And Standards, emphasising CybSafe’s growing influence in driving sector-wide innovation and opinion.
- An interview for Dr Nurse with the Editor of SC Media to begin relationship building.
- The publication of The Open Letter in top tier cyber security publication InfoSecurity Magazine – putting issues important to CybSafe in front of target readers.
- Inclusion in the SC Media email alert sent directly to members within the cyber security community, including 15,000 CISOs