The National Museum of Computing asked us to raise its profile, and over two years we secured 300 pieces of coverage and 21 TV and radio interviews.
The museum sits on the Bletchley Park campus and holds the world's largest collection of working historic computers. Its galleries trace the history of computing through the Turing-Welchman Bombe and Colossus of the 1940s and the mainframes of the 1950s, 60s and 70s, up to the present day.
TNMOC is a small museum, although the quality of its exhibits and the enthusiasm of its volunteers would do credit to a much larger one. It depends on a steady stream of visitors, so it asked Resonance to raise awareness of its exhibits and events through the press.
We have worked with the museum on a number of projects over the years, and three of them are described below.
Announcing Eben Upton, inventor of the Raspberry Pi, and Liz Upton as Honorary Fellows
The Raspberry Pi story began in 2006 with prototypes inspired by the BBC Micro of the 1980s. The first Raspberry Pi followed six years later, and more than 45 million units have been sold in the ten years since.
In that time Liz and Eben Upton have changed the lives of millions of people and built a global community of programmers and computing enthusiasts. Resonance worked with them and the Raspberry Pi Foundation to announce their fellowship.
The ZX Spectrum's 40th birthday
The ZX Spectrum is an 8-bit home computer that Sinclair Research developed and released in the UK in April 1982. It became Britain's best-selling microcomputer and inspired a generation of programmers.
The museum marked the 40th anniversary of its launch with a special event, which brought together hardware designer Richard Altwasser, software designer Steve Vickers and Crispin Sinclair, son of Sir Clive Sinclair. We secured strong press interest in the event, including a feature in The Register and TV coverage on both ITV News and BBC News.
Launching the new £50 note with Snapchat and the Bank of England
The polymer £50 note features Alan Turing, and its artwork includes technical drawings of the Turing-Welchman Bombe, of which the museum has the only working machine. To mark the launch, Snapchat designed a Lens that used augmented reality to bring those drawings to life when a phone was pointed at the note.
Resonance worked with the communications teams at Snapchat and the Bank of England to launch the note at the museum, beside the real machine that Alan Turing designed. We also worked with Sir Dermot Turing, Alan Turing's nephew and a supporter of the museum, to secure media opportunities around the launch.