Making PR Intelligent, Measurable and Built for the AI Age

Today, we’re introducing Agentcy, the AI-powered PROps platform that turns communications into a data-driven growth engine - helping tech brands earn visibility and trust at scale.

This is the biggest evolution of our proposition to date, introducing a whole new idea of PR operations (PROps). It brings together everything we know about storytelling, AI, behavioural science and data into one unified platform that finally lets comms teams understand what buyers and algorithms see, enabling them to act with clarity and conviction. 

Let’s get into it.

Why Agentcy, and why now?

Growth today depends on visibility, credibility and trust, but how brands earn that has changed.

LLMs are now core to visibility. Buyers are validating vendors in WhatsApp and Slack. Media competition is fierce. Search is shifting from blue links to AI answers. 

On the other side, marketing and communications teams are working harder than ever, across more channels than before. Media, social, influencers, analysts, communities, SEO, LLMs... For most brands, insights from these channels are scattered across tools, spreadsheets, and inboxes.

You can easily measure activity, but it's not so simple to measure reality. You can track mentions, but not trust. You can monitor coverage, but not how LLMs understand you.

With Agentcy, we’re changing that - bringing every insight and signal into one place and turning perception into performance. It is the intelligence engine behind the PROps model we have been building for the last year.

See your brand through every lens

Agentcy helps you answer the questions that matter.

• How visible are we?
• Who is shaping our category?
• What themes and narratives we should own?
• How do LLMs describe and rank us?
• Where our ICP engages and converts?
• Where the whitespace sits?
• What to do next?

Agentcy shows you what the market sees, not what you hope it sees.

Powering your PROps

Agentcy sits at the centre of a new operational model for communications. PROps connects workflows, data and measurement so teams can act with clarity instead of chaos. It gives comms teams the operating system they have never had. The infrastructure that turns insight into action.

What you get with Agentcy:

• A 360 view of your brand across human and AI perception
• Unified intelligence across media, search, LLMs, ICP channels and competitors
• Clear next steps on what to say, where to show up and who influences your market
• Measurement that tracks visibility, credibility and trust
• Automation that frees your team to focus on the work that moves the needle
• Access to our expansive Journalist CRM
• Content Creation and Approval
• Integration into email, Slack, Microsoft Teams, and more

Resonance + Agentcy = a new model for PR

Together, Resonance + Agentcy is redefining how brands understand the market and their position within it. It enables them to act with confidence and make the right decisions to target their audience in a better and more effective way.

If you would like to see Agentcy in action, a demo is the best place to start. It provides a deeper look at the platform and we can personalise the demo to your brand, highlighting your own results, your visibility landscape, and the actions that will make the biggest impact for you.

Discover Agentcy and book your demo today!