Recent Blog Posts

I have worked in tech B2B marketing my entire career, and have specialised in Analyst Relations (AR) over the last fifteen years, developing relationships with tech industry analysts across the […]

While the world may feel like it’s still on pause, our team has taken the opportunity to learn new PR techniques and engage in industry discussions with our peers. Educational webinars are one of […]

It’s safe to say that coronavirus has completely warped what a “normal” day looks like for most people. For the last 8 weeks, people have been stuck indoors with minimal excursions, except for key […]

For everyone around the world, 2020 is turning into a bit of a rollercoaster ride. For me, the year began full of excitement as I started my new job and career in PR at Resonance. Building on my […]

We have become a nation obsessed with data. We wait for daily stats and facts about coronavirus, looking for signs that the data is improving so the current lockdown will end. Data will be our […]

Now that so many people are staying at home, there may never have been such a large and hungry audience for digital media.

For many years, surveys have been a quick and efficient way of understanding a target market and generating data that sheds lights on the current state of affairs. Having recently attending a […]

Welcome to our series examining the way the B2B technology buying journey has changed.

In the last few weeks, life – and business – as we know it has changed beyond recognition. Coronavirus is threatening both our world’s health and economy, and consequently political and business […]

“We need to market now for the good of mankind” - Mark Ritson