The B2B buying journey has changed. Buyers now have all the information they desire at their fingertips – search engines, social media, analyst reports, media and other digital channels. This has […]
Skills every B2B tech PR agency needs
Having worked both in-house and agency side, I know only too well how difficult it is to find the right agency partner. There’s a talent dearth, not just in the technology industry, but also in PR […]
My first week in tech PR
Our new starter, Jessica, recounts her first week with us and in tech PR!
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The power of non-media influencers in the tech industry
Question: Are non-media influencers just for the consumer industry?