Welcome to our series examining the way the B2B technology buying journey has changed.
The Informed Buyer Series: Changes in the B2B Technology Buying Journey and Your Path to Success
How businesses can continue to market during the coronavirus lockdown
In the last few weeks, life – and business – as we know it has changed beyond recognition. Coronavirus is threatening both our world’s health and economy, and consequently political and business […]
Marketing and PR through the Coronavirus Crisis
“We need to market now for the good of mankind” - Mark Ritson
Tech companies: A positive force in an age of COVID-19
The world is adjusting to the new reality of COVID-19 and its impact on businesses. Alongside immediate concerns for health, the pandemic is creating a host of economic stresses, particularly for […]
4 tips to ace media relations
Media relations is one of the core pillars of Public Relations. It’s all well and good writing an engaging press release or undertaking an insightful research campaign, but if you can’t articulate […]
Debunking 8 PR myths
Public Relations (PR) is an often misunderstood field. Those unfamiliar with the industry, and even PR professionals themselves, can sometimes get the wrong impression about what the work […]
The rise of #techforgood and what it means for businesses
Many companies are beginning to consider the impact their technology solutions have on the world around them. Customers are no longer satisfied with tech for tech’s sake, and are looking for […]
Money20/20: How to Maximise Your Investment with PR
So you’ve committed to going to Money20/20. It’s a big commitment in time and money. Taking part in any major conference is a serious investment, especially if you are exhibiting or using it as a […]
What next for open banking after Brexit?
Two prime ministers and two general elections later, the United Kingdom left the European Union on 31 January 2020. After years of political uncertainty about the nation’s future, the first step […]
Why the way we measure PR needs to change
In the digital era, the measurement of PR needs to change. While AVE is no longer an accepted measurement, the impact of B2B tech PR is still undervalued because as an industry – in a data-driven […]