I have worked in tech B2B marketing my entire career, and have specialised in Analyst Relations (AR) over the last fifteen years, developing relationships with tech industry analysts across the […]
Analyst Relations: What's in it for you?
Insights from industry leaders on data analytics in PR
While the world may feel like it’s still on pause, our team has taken the opportunity to learn new PR techniques and engage in industry discussions with our peers. Educational webinars are one of […]
Brand behaviour in a time of lockdown
It’s safe to say that coronavirus has completely warped what a “normal” day looks like for most people. For the last 8 weeks, people have been stuck indoors with minimal excursions, except for key […]
Remote working: a beginner’s guide
For everyone around the world, 2020 is turning into a bit of a rollercoaster ride. For me, the year began full of excitement as I started my new job and career in PR at Resonance. Building on my […]
5 ways to succeed at data storytelling
We have become a nation obsessed with data. We wait for daily stats and facts about coronavirus, looking for signs that the data is improving so the current lockdown will end. Data will be our […]
How to get content marketing right during the coronavirus outbreak
Now that so many people are staying at home, there may never have been such a large and hungry audience for digital media.
Why surveys can be the key to campaign success
For many years, surveys have been a quick and efficient way of understanding a target market and generating data that sheds lights on the current state of affairs. Having recently attending a […]
The Informed Buyer Series: Changes in the B2B Technology Buying Journey and Your Path to Success
Welcome to our series examining the way the B2B technology buying journey has changed.
How businesses can continue to market during the coronavirus lockdown
In the last few weeks, life – and business – as we know it has changed beyond recognition. Coronavirus is threatening both our world’s health and economy, and consequently political and business […]
Marketing and PR through the Coronavirus Crisis
“We need to market now for the good of mankind” - Mark Ritson