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How PR and AR help reduce customer churn

Research of 100 IT decision makers highlights what customers want from PR and AR

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Data in Marketing: Advertising and the Beginnings of Digital Marketing

Data in Marketing Series: I was at a client office a year or two ago as one of the sales team was recounting a recent prospect meeting. In his enthusiastic salesmanship of their product, a […]

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The Rise of Inbound Marketing in an Increasingly Data Centric World

Data is everywhere, and each of us is a goldmine of it just waiting to be harnessed. Whether it’s Instagram, ASOS or even the GPS on your phone, your data is being collected all the time – and […]

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Eight Ways AI Will Change PR

Every sector and profession is being disrupted by technology. PR has not been left behind – to an extent. We changed gear from print to digital; our toolkit to reach our target audiences widened […]

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How to use Data Storytelling

In recent years there's been a quiet shift within journalism. Amidst a widespread tightening of the belts within editorial teams there is one corner which is still growing: data journalism. It's […]

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High Frequency Economic Data takes centre stage as we try to understand the economic recovery

There’s a problem with official statistics from the ONS – it’s too slow. Important economic data is published monthly but the data lags by about six weeks. The most recent current GDP data, […]

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Make a real difference with your Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR) isn’t the same tick box exercise of the past. The days of social good being relegated to a department, or even a programme, have long gone.

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Analyst Relations: It’s all about the top right

In my last blog I took a look at demystifying analyst relations (AR). It is no longer the dark art it used to be portrayed as and like many other marketing activities, it requires nurturing and a […]

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10 tips for writing powerful SEO headlines in 2020

If your headline doesn’t grab the reader’s attention, the article it links to may as well not exist. Lose your audience with your headline and you’ve lost them altogether.

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WATER-COOLER SESSION: HOW TO MARKET AND SELL TO IT DECISION MAKERS DURING THE PANDEMIC

Bringing the community together during this time

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