Recent Blog Posts

Research of 100 IT decision makers highlights what customers want from PR and AR

Data in Marketing Series: I was at a client office a year or two ago as one of the sales team was recounting a recent prospect meeting. In his enthusiastic salesmanship of their product, a […]

Data is everywhere, and each of us is a goldmine of it just waiting to be harnessed. Whether it’s Instagram, ASOS or even the GPS on your phone, your data is being collected all the time – and […]

Every sector and profession is being disrupted by technology. PR has not been left behind – to an extent. We changed gear from print to digital; our toolkit to reach our target audiences widened […]

In recent years there's been a quiet shift within journalism. Amidst a widespread tightening of the belts within editorial teams there is one corner which is still growing: data journalism. It's […]

There’s a problem with official statistics from the ONS – it’s too slow. Important economic data is published monthly but the data lags by about six weeks. The most recent current GDP data, […]

Corporate Social Responsibility (CSR) isn’t the same tick box exercise of the past. The days of social good being relegated to a department, or even a programme, have long gone.

In my last blog I took a look at demystifying analyst relations (AR). It is no longer the dark art it used to be portrayed as and like many other marketing activities, it requires nurturing and a […]

If your headline doesn’t grab the reader’s attention, the article it links to may as well not exist. Lose your audience with your headline and you’ve lost them altogether.

Bringing the community together during this time