Agentcy, built by Resonance

Brand visibility, built for the AI era.

Agentcy is the PR Operations (PROps) platform we built, and every Resonance programme runs on it. It shows how a brand is seen in the media, on social platforms and in AI answer engines, suggests what to do next and measures the effect, while our consultants make the judgement calls.

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Why PROps

PR has always shaped how companies are seen, but it has rarely had the operational discipline of other functions. Marketing has MarketingOps and sales has RevOps, while most communications teams still work from spreadsheets, static decks and one-off campaigns.

Public Relations Operations brings rigour and accountability to the work while keeping the judgement and relationships that make PR effective. In practice it means connecting the data and automating the routine tasks, so that a series of one-off moments becomes a system.

We built Agentcy to run that system for our own clients. It now sits behind every Resonance programme, and in-house teams and agencies also use it directly.

Claire Williamson, CEO of Resonance
PR needs a wholesale rethink – its own version of ‘rev-ops’ or ‘marketing-ops’. A focus on building workflows, connecting data, automating the repetitive and measuring the measurable. Only then can AI deliver meaningful transformation.
Claire Williamson, Managing Director, Resonance. Read the PR Week article →
The four pillars of PROps

Rigour and scale, with the judgement left in.

01

Data

Every signal that shapes how a company is seen, including coverage, analyst and influencer commentary, competitor activity and AI answers, brought together in one connected view.

02

Automation

Always-on intelligence replaces manual reporting and scattered workflows, giving the team back hours once spent on administration.

03

Insight

Live signals are turned into clear intelligence about what is changing and where to act, so narrative shifts are spotted early.

04

Measurement

Measures of visibility and trust are linked to business outcomes, which gives leaders a shared and accountable view of what communications is contributing.

How Resonance works

Technology underneath. Judgement on top. Your truth throughout.

Most agencies have added AI to the workflow. We built our practice around an intelligence and measurement platform, then put senior consultants in control of it.

The decision layer

Senior strategic judgement

Experienced consultants decide where to focus and which assumptions to challenge, using what Agentcy finds as evidence while keeping the final call themselves.

Positioning · Narrative · Counsel · Creative direction
The ground-truth layer

A working model of your business

We learn the strategy, customers, commercial reality, proof and executive voice before we recommend what the market should hear.

Customer evidence · Sales reality · Product truth · Risk
The intelligence layer

Agentcy, behind every engagement

Live media, social, competitor and AI signals connect to opportunity workflows, content, relationships and measurement in one platform.

Intelligence · Workflow · Relationships · Measurement
Inside the platform

One place for every signal that shapes perception.

Agentcy brings earned media, social platforms and AI answer engines into one view, with the workflow to act on what it shows.

AI visibility

Tracks how ChatGPT, Perplexity, Claude and Gemini describe the brand, including its visibility score, mention rate, position, cited sources and factual accuracy, benchmarked against competitors.

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News intelligence

Reads hundreds of trusted publications around the clock and sends alerts in under five minutes, while story clustering highlights newsjacking opportunities and emerging narratives as they build.

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Journalist CRM

Builds profiles that learn from every article a journalist writes, covering their beat, topics and style, so each pitch reflects what they are writing about now.

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Influencer intelligence

Follows the conversations that shape an industry across eight channels, including LinkedIn, YouTube, Substack and podcasts, and identifies shows that are looking for guests.

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AgentcyAI

An always-on account manager that knows the brand and its strategy, spots relevant moments in the news and drafts a response in the spokesperson's voice for the right journalists.

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Campaigns and reporting

Takes a single brief through planning, research, execution and reporting in one workflow, with measurement built on the AMEC Integrated Evaluation Framework.

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AgentcyAI

Ahead of the news, with people in charge.

Most PR tools report on what has already happened, whereas AgentcyAI reads the strategy first and then watches the news agenda for the next opportunity. Every draft it produces is signed off by a person before anything goes out.

Anticipates

Flags a breaking story that fits your positioning while it is still building.

Drafts

Writes a reactive comment in your spokesperson's voice, ready for your team to review.

Targets

Matches the comment to the journalists covering the story and to those who have written about you before.

Waits for sign-off

Holds every draft until someone has approved it.

Request a walkthrough Explore AgentcyAI
Agentcy News Intelligence screen with sample data: a coverage feed, story clusters and ranked journalist matches
Agentcy AI visibility screen with sample data: visibility across ChatGPT, Perplexity, Claude and Gemini, share of answer and cited sources
AgentcyAI screen with sample data: suggested actions, a drafted reactive comment and an approval queue
A clear boundary

Where the AI stops and people take over.

Agentcy is good at finding patterns and opportunities in a mass of information, and at producing a quick first draft. It cannot sit in a leadership meeting or sense a risk nobody has mentioned, and it cannot decide which uncomfortable truth the market needs to hear, so those decisions stay with experienced people.

  • Humans in the loop at every step
  • No invented client facts
  • No generic executive voice
  • No metric reported without context
  • Measurement built on the AMEC framework
  • A named senior team accountable for every recommendation
How Resonance works
Questions

About Agentcy and PROps.

What is PROps (PR Operations)?

Public Relations Operations is an operating model that brings rigour and accountability to PR while keeping the judgement and relationships that make it effective. It does for communications what MarketingOps and RevOps did for marketing and sales.

What does Agentcy do?

Agentcy brings AI visibility, news and influence intelligence, a journalist CRM, AgentcyAI and campaign reporting into one platform. Together they show how a brand is perceived in the media, on social platforms and in AI answer engines.

Which AI answer engines does Agentcy track?

Agentcy tracks how ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Google AI Mode describe a brand. For each one it records the visibility score, mention rate, position, cited sources and factual accuracy.

Does Agentcy's AI make decisions without a person approving them?

It doesn't, because people stay in the loop at every step. AgentcyAI only drafts and suggests, and a named senior consultant signs off every recommendation before it is acted on.

Can an in-house comms team use Agentcy directly?

They can, and so can agencies. There is a free plan for small teams, and Pro and Enterprise plans for teams running cross-channel programmes.

See it on your business

Find out how your brand shows up today.

We will set Agentcy up with your brand and your competitors, and then work through one live communications challenge with you.

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