The client is an AI governance platform raising a seed round in the millions. A seed round is not automatically news. There are a great many of them, most are announced on the same few days of the week, and the difference between a headline and silence is usually who gets it first and how it is framed.
We built national, trade and venture target lists, ranked who should be offered the exclusive, sharpened the exclusive pitch and then tightened a separate release for wider distribution. The exclusive went to a national broadcaster, which broke the story on launch morning.
The exclusive ran at 07:42 on launch morning, written by the outlet's City editor.
Tech.eu, 4 September. 1.1 million monthly readers.
The Lawyer, 4 September. 232,000 monthly readers, and the audience that matters most for a governance product.
Fortune's Term Sheet and Axios Pro Rata, the two newsletters US investors actually read.
The exclusive was chosen rather than offered around, which is what makes a broadcaster take it. And the follow-through was planned before launch day, so the story reached the trade press, the legal press and the US investor newsletters while it was still new.