The client is an AI governance platform raising a seed round in the millions. Seed rounds are rarely news on their own, because there are so many of them and most are announced on the same few days of the week, so whether a round makes headlines usually depends on who gets it first and how it is framed.
We built target lists across national, trade and venture media and ranked who should be offered the exclusive. After sharpening the exclusive pitch we tightened a separate release for wider distribution, and the national broadcaster that took the exclusive broke the story on launch morning.
The exclusive ran at 07:42 on launch morning, written by the outlet's City editor.
Tech.eu ran the story on 4 September to its 1.1 million monthly readers.
The Lawyer covered it the same day, reaching 232,000 monthly readers and the legal audience most relevant to a governance product.
Fortune's Term Sheet and Axios Pro Rata, two of the newsletters US investors follow most closely, also carried the round.
The exclusive went to a single outlet chosen in advance, which gives a broadcaster a reason to take it. The follow-up was also planned before launch day, so the story reached trade and legal titles and the US investor newsletters while it was still new.