- 19
- stories in six days, from a national exclusive to Fortune and Axios
- 14 days
- from the first target list to the exclusive being placed
- 2
- US deal newsletters: Fortune's Term Sheet and Axios Pro Rata
The brief
The client is an AI governance platform raising a seed round in the millions. Seed rounds are rarely news on their own, because there are so many of them and most are announced on the same few days of the week, so whether a round makes headlines usually depends on who gets it first and how it is framed.
What we did
We built target lists across national, trade and venture media and ranked who should be offered the exclusive. After sharpening the exclusive pitch we tightened a separate release for wider distribution, and the national broadcaster that took the exclusive broke the story on launch morning.
How it ran, August and September 2026
- 20 AugNational, trade and venture target lists built and ranked for the exclusive
- 25 AugThe exclusive pitch is sharpened
- 28 AugThe wider release is tightened for mass distribution
- 3 Sep
07:42The national broadcaster runs the exclusive - 4–8 SepTech.eu, EU-Startups and The Lawyer, then Fortune and Axios
- 9 SepCoverage report built and shared with the client
The exclusive ran at 07:42 on launch morning, written by the outlet's City editor.
Where it travelled
Tech.eu ran the story on 4 September to its 1.1 million monthly readers.
The Lawyer covered it the same day, reaching 232,000 monthly readers and the legal audience most relevant to a governance product.
Fortune's Term Sheet and Axios Pro Rata, two of the newsletters US investors follow most closely, also carried the round.
Why it worked
The exclusive went to a single outlet chosen in advance, which gives a broadcaster a reason to take it. The follow-up was also planned before launch day, so the story reached trade and legal titles and the US investor newsletters while it was still new.