StructureFlow is a LegalTech startup that helps leading organisations, including Magic Circle Legal Firms, mitigate risk and optimise efficiency through intelligent visual modelling.
CHALLENGE
StructureFlow had just secured its latest pre-series A funding round and wanted to use the funding announcement to elevate its credibility and visibility amongst its target audience. It especially wanted to reach target buyers in the legal and finance verticals.
EXECUTION
Resonance used its experience of publicising funding rounds to devise a short-term PR strategy to both maximise the news element of the funding announcement, and leverage the elevate their profile in their target industries.
RESULTS
The media coverage achieved for the funding announcement project exceeded the agreed KPIs and spanned UK, EU, and US press.
But most importantly, the coverage spanned legal, tech, and startup press giving StructureFlow visibility amongst its target audience.
The media activity established Tim Follett, CEO of StructureFlow, as a leader in the legal-tech space. Resonance secured interviews for Tim in TechCrunch, LawSites and Legal Futures - spanning both legal and startup press in the UK and the US.
It was estimated that the resulting coverage garnered an estimated 270,000+ views and resulted in inbound interest from Magic Circle firms wanted to try out StructureFlow's platform.