StructureFlow used its pre-Series A round to reach buyers in legal and finance, and the coverage brought inbound interest from Magic Circle law firms.
CHALLENGE
StructureFlow is a legal tech start-up whose visual modelling software helps leading organisations, including Magic Circle law firms, to cut risk and work faster. It had just closed a pre-Series A round and wanted the news to build its name with buyers, above all in legal and finance.
EXECUTION
We have run many funding announcements, so we planned a short PR campaign around this one. It made the most of the news itself, then used the attention to raise StructureFlow's profile in the industries it sells to.
RESULTS
Coverage of the round beat the agreed KPIs and ran in UK, European and US press. It spanned legal, tech and start-up titles, so it reached the buyers StructureFlow cared about most.
The campaign also made CEO Tim Follett a known voice in legal tech. We secured interviews for him in TechCrunch, LawSites and Legal Futures, across legal and start-up press in the UK and the US.
We estimate the coverage drew more than 270,000 views. It also led to inbound interest from Magic Circle firms that wanted to try StructureFlow's platform.
StructureFlow helps leading organizations around the world mitigate risk and optimize efficiency through intelligent visual modeling.
