CybSafe is a human risk management platform. It uses behavioural and data science to help organisations reduce avoidable security incidents by improving the security decisions people make.
For a company that sells to CISOs, a strong place in analyst evaluations such as the Forrester Wave supports its positioning, its reputation and its demand generation. The challenge was to bring the analysts who mattered most into CybSafe's vision, and to make its distinct approach stand out in a competitive market.
Resonance identified the Forrester analysts most important to CybSafe's success. The team designed an engagement programme around those analysts' priorities and evaluation criteria, built to create a deeper, two-way relationship rather than a round of briefings.
The programme made sure CybSafe's capabilities were explained clearly and persuasively, in terms that matched how the analysts would assess them.
Resonance's PR and campaign work for CybSafe is a separate story. Read how the BEHAVE campaign influenced 16 deals.