CybSafe is a human risk management platform. It uses behavioural and data science to help organisations reduce avoidable security incidents by improving the security decisions people make.
For a company selling to CISOs, a strong position in analyst evaluations such as the Forrester Wave supports positioning, reputation and demand generation. The challenge was to bring the analysts with the most influence on CybSafe's market round to its vision, and to make its distinct approach stand out among many competitors.
Resonance identified the Forrester analysts most important to CybSafe's success. The team designed an engagement programme around those analysts' priorities and evaluation criteria, designed to build a deeper, two-way relationship with each analyst over time.
The programme made sure CybSafe's capabilities were explained clearly and persuasively, in terms that matched how the analysts would assess them.
Resonance's PR and campaign work for CybSafe is a separate story. Read how the BEHAVE campaign influenced 16 deals.