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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

Aiven-founders3-Mika-Hannu-Oskari-Heikki
LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

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Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

BEHAVE Campaign - CybSafe

BEHAVE Campaign - CybSafe

CybSafe - IQ Capital

 

Driving ROI and Revenue through PR in Cybersecurity: The CybSafe BEHAVE Campaign

We worked closely with CybSafe to develop an innovative PR strategy that connected brand visibility with financial results. The result was the "BEHAVE" campaign—a dynamic, data-driven initiative that put CybSafe at the forefront of industry conversations and secured tangible ROI for their PR investments.

Challenge

CybSafe operates in the competitive Human Risk Management SaaS market, where the stakes are high, and the need for rapid, measurable results is paramount. CybSafe sought to move beyond traditional PR metrics, such as media coverage, to demonstrate the direct impact of their PR efforts on revenue generation. This required a strategic, data-led approach that could efficiently translate PR activities into sales outcomes while staying agile in a fast-evolving industry.

Objectives

  • Maximise ROI from PR and marketing activities.
  • Link PR efforts to revenue generation, demonstrating a direct influence on business outcomes.
  • Increase CybSafe’s market influence by positioning the brand as a thought leader in cybersecurity through earned and owned media.
  • Streamline content creation for speed and efficiency, eliminating unnecessary processes that delayed lead generation.

Oh, Behave! How Behavioural Science Can Help Your OrganisationWebinar.

 

Strategy

We adopted a multi-pronged approach grounded in data insights, creativity, and buyer journey alignment. The strategy was built around "The Resonator's Way," which combined deep audience understanding with innovative content that resonated with CybSafe's core target audience—CISOs and security decision-makers.

Key steps included:

  • Data-Driven Insights: Analysing media trends, social listening, and competitor analysis to inform campaign strategies.
  • Culturally Relevant Content: Crafting human-centred stories that addressed pain points and challenges faced by CybSafe’s audience.
  • Mapping Creativity to the Buyer Journey: Aligning creative content to stages in the buyer journey, ensuring a seamless progression from awareness to conversion.
  • Optimised SEO Integration: Creating pillar pages that served as the hub for campaign content, enhancing discoverability and engagement.

Execution

The campaign rolled out in 6-8 week cycles, focusing on key themes that addressed seven specific buyer challenges. A central pillar page acted as a content hub, featuring downloadable insights and interactive elements to maximise engagement. Resonance utilised various formats, including:

  • User-Generated Content (UGC): Harnessing the voices of CybSafe’s community, adding authenticity and social proof.
  • Storytelling Assets: Building narratives through community interviews, quotes, and scientific insights from CybSafe’s behavioural science team.
  • Press Relations: Collaborating with top-tier media outlets (e.g., BBC, Newsweek, Financial Times) to secure extensive coverage.
  • Rapid Response: Leveraging news-jacking and timely responses to capitalise on relevant cybersecurity news.

To ensure agility and ongoing success, each cycle was evaluated through performance data, with lessons incorporated into the next phase.

 

Octree | Cybsafe Security Awareness Training - Octree Limited

Results:

The BEHAVE campaign delivered outstanding results across multiple fronts:

  • Media Coverage: Achieved 156 pieces of coverage in high-profile publications, including BBC, Newsweek, Forbes, and Financial Times.
  • Engagement: 296 report downloads, indicating strong audience interest.
  • Revenue Impact: Directly influenced 16 deals.
  • Measurable ROI: Proved PR’s effectiveness in driving demand, generating leads, and linking activities to tangible revenue.

“Resonance has been fundamental in how CybSafe tells its story to the media. From ideation and creation to execution, they have worked hand in hand with the CybSafe team to craft narratives that not only resonate with our target audience but also directly contribute to our pipeline, lead generation, and revenue.

“Resonance has been a long-standing partner of CybSafe, and with this new campaign strategy, together we have reached new heights. The results speak for themselves.”

Joe Giddens Marketing Director, CybSafe

Joe

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