In the digital era, the B2B technology buying journey has changed. Your prospects are bombarded with information overload and are relying less on relationships with salespeople for their insights. In the world of the chaotic buyer, your prospects are looking for credible third - party information from analysts and media, alongside helpful insights from you.
We combine data science with storytelling and measurement that ensures an ROI on your PR, AR and content marketing spend.
Want to find out how we can build reputation, drive demand and growth?
“We were looking for a partner to help us to build our Open Banking Practice analyst relations programme and Resonance has proved to be that partner. They have guided us with each step from the design of the programme through to understanding the importance of having well prepared analyst presentations and in less than a year, we have been positioned as a Leader in one of our top tier target analyst reports.
But, Resonance has provided us with more than just average professional services, they are like having an old friend that takes care of your problems, that want us to grow but when required will speak honestly to us and not just say what we want to hear, but what is required for the greater good.
One differential point for us is their ability to provide a full range of PR, Marketing and Communication skills that can be integrated with our AR programme.”
Leonardo Uego, Global Marketing Headquarters, NTT DATA.
“Resonance’s work ensures a high and often tangible ROI. We have already secured a new client off the back of one campaign, which is the very first time I have experienced a PR Agency lending a hand to direct sales. I have worked with some top ten agencies in the past; Resonance blow them out of the water in every way possible”
Dunja Riehemann Marketing + PR, Blue Yonder Director
“One word: Exceptional. This campaign has been a huge success and we couldn’t have done it with out the team at Resonance.
They are true professionals, combining creativity and their knowledge of getting headlines with workable ideas that translate to results. We’ve been very happy with their knowledgeable approach and enjoy working with the team. I doubt any other agency could have achieved this.”
Sean Jackson, CMO, Exasol
“We’re really impressed with Resonances’ ability to quickly engage, totally ‘get’ our proposition and then turn that into incredible results in record time. Within three weeks of our initial engagement our application was featured on national BBC Television News, BBC Radio 4 Women’s Hour and on the BBC News online pages, reaching millions of people across the globe, and already giving us six inbound leads.
I have worked with a number of PR and communications companies over theyears and I have to say that I have never seen a more effective, results driven team. They’re also a pleasure to work with.”
Stuart McLean, Director,vCreate
“In my role as a global relationship manager, I work with contacts in analyst and public relations on a weekly basis. Working with Resonance has been a genuine pleasure, in that they practice what they preach: Effective, timely, informed communication of their clients’ needs and priorities, with an open, collaborative approach to delivering the value our mutual clients require.
In one of our key client relationships with a major multinational organisation, my experience working with Resonance has been akin to having an extremely organised and charismatic advisor helping me manage the client relationship with senior Aite Group analysts. The cooperative working experience has been positive and instructive, and I would welcome the opportunity to replicate this working arrangement with every other client I manage, irrespective of size.”
Gile Downes, Global Account Director, Aite Group
Whether you need a media relations, AR or inbound content strategy, Resonance can support your needs on the ground throughout Europe
Resonance prides itself on being a data-driven agency for its clients and is totally transparent in its reporting. With that in mind, reporting is tailored for each individual client, to align with:
Our team of trusted analyst relations advisors have both agency and in-house experience, are here to enable your organisation to understand the wider market landscape and focus on the right business strategy and product development, and beat the competition.
Resonance Analytic Dashboard, RAD
Resonance is an expert in using data to tell a story. We worked with a database client to analyse a huge public dataset, we found new insights and created stories that gained national coverage and resulted in direct inbound leads.
We analyse your data for you. By blending data science with creativity, we generate headline news and insights of value to your clients and prospects.
September 28, 2022