We design reputation, build it, manage it and measure it.

Resonance is a strategic communications consultancy for complex B2B businesses. We design, build, manage and measure reputation, bringing strategy and positioning, media relations, analyst relations, thought leadership, content and social together in one connected programme, with our own intelligence platform, Agentcy, behind it.

A PR agency is usually measured on coverage. A strategic communications consultancy starts with the business: what the market should believe about you, which audiences shape that belief and how reputation supports growth, risk and relationships. Resonance works at that level with senior counsel, then runs the media, analyst, content and social work that makes it happen. But you can still think of us as a PR agency if you prefer.

Resonance has two offices. Our London office is at Aldwych House, 71-91 Aldwych, London WC2B 4HN, in central London between the West End and the City. Our Manchester office is at Dalton Place, 29 John Dalton Street, Manchester M2 6FW, in the city centre. It is home to Resonance North, which works with technology, professional services and financial services businesses across the North of England. Both offices share one senior team and the Agentcy platform, so clients get the same counsel and the same standard of work wherever they are.

Yes. From London and Manchester we run programmes across the UK, Europe, the United States, the Middle East and Asia Pacific. One senior team coordinates media relations, analyst relations and content across every market, so clients get a consistent story in each region without managing a different agency in every country. Where a market needs people on the ground, we work with a network of partner agencies and independent associates in those regions, chosen for their local media relationships and briefed and coordinated by the same Resonance team, so the story stays consistent while the execution is genuinely local. Agentcy monitors coverage, journalists and AI answers across regions and languages, so we can see how a client is perceived market by market.

Resonance specialises in complex B2B: businesses with technical products, regulated markets or long, considered buying decisions, where the market needs help to understand why something matters. We focus on four areas:

• Enterprise technology. Cloud and infrastructure, managed services, data platforms, cybersecurity and enterprise software, sold to technical buyers and the boards that sign off the spend.
• Deep tech. AI and machine learning, AI hardware, IoT and other research-led technology, where the science has to be made clear and credible for customers, investors and policymakers.
• Professional services. Consulting, legal, advisory and outsourcing firms, where reputation is the product and relationships decide the pipeline.
• Financial services. Fintech, fund data, venture capital and investment firms, working in regulated markets where trust and precision matter.

From venture-backed scale-ups preparing for a funding round, a launch or a new market, to the Fortune 500. What our clients share is complexity: technical products, regulated markets or long, considered buying decisions.

Clients include NTT DATA, Ensono, Ekco, FE fundinfo, OpenOcean, Aiven, Civo, Cloudsmith, CybSafe, EasyDMARC and Exasol. Resonance has delivered more than 500 campaigns for over 100 technology brands.

Yes. We run analyst relations programmes alongside media relations and executive thought leadership, so the industry analysts who shape enterprise buying decisions hear the same clear story as journalists and customers.

Yes. Influence in B2B now reaches well beyond the press, so we have expanded from media relations into working with the creators, commentators and practitioners your buyers follow: podcast hosts, voices on LinkedIn and other social channels, and the writers of the newsletters people actually read. We plan for both short form and long form, from a timely post or clip to a podcast interview or a newsletter feature. What makes Resonance unique is that we monitor these channels every day through Agentcy, which tracks influencers alongside journalists, so we know who is shaping the conversation in your market, what they are saying and when to engage.

With a conversation about the moment that matters: a launch, a funding round, a new market, a repositioning or a reputation challenge. A short brief is enough. Every programme then begins with a reputation baseline and a clear commercial objective, and the senior people who shape the strategy stay involved through delivery.

In the terms boards use: reputation, risk, revenue and relationships. We set a reputation baseline at the start, then track share of voice, message adoption, AI visibility, authority and influenced demand in one live view. Agentcy's measurement is built on AMEC's Integrated Evaluation Framework and the Barcelona Principles.

Agentcy is the PR Operations (PROps) platform built by Resonance. It brings media and influencer intelligence, a self-updating journalist database, AI visibility tracking, AgentcyAI and campaign reporting into one place. Resonance uses it on every programme, and in-house teams and agencies can also use it directly, starting with a free plan.

Agentcy reads hundreds of trusted publications, social channels, podcasts and newsletters around the clock and flags the stories that matter within minutes. It tracks how ChatGPT, Perplexity, Claude and Gemini describe a brand, including which sources they cite and whether they get the facts right, and its journalist and influencer database updates itself from every article published. AgentcyAI plans, drafts and pitches, with every external action signed off by a person, and reporting is built on AMEC's Integrated Evaluation Framework and the Barcelona Principles.

Find out more about Agentcy →

Openly and responsibly. We see AI as an enabler: we have automated the basic, repetitive tasks, such as monitoring, first-pass analysis, list building and reporting, so our consultants spend more of their time on strategy, judgement and relationships. Our Agentcy platform monitors media, social and AI answer engines around the clock and speeds up analysis and drafting.

We follow best practice for responsible AI, guided by the PRCA's emerging standard, the PRCA AI Green Paper: Setting the Standard for Responsible AI, which our Managing Director, Claire Williamson, co-authored. That means being open and transparent with clients about where and how we use AI, protecting client data, checking facts and sources, and keeping people in control: senior consultants make every recommendation, sign off every external action and remain accountable for the judgement and the outcome.

We see AI visibility, and the practices now called GEO (generative engine optimisation) and AEO (answer engine optimisation), as a PR discipline. AI assistants build their answers from sources they trust: your own website, trade and national media, analyst reports, reviews and reference pages. Those are the same signals of authority and reputation that PR has always built, so good PR naturally improves how AI describes you.

Agentcy's leading AI visibility methods were built from the point of view of a communications professional, not a search engineer. We test the questions your buyers actually ask, by persona and stage of the buying journey, across ChatGPT, Perplexity, Claude and Gemini. Agentcy tracks whether you are mentioned, where you appear against competitors, your share of the answer and which first- and third-party sources are cited, and it flags inaccurate or missing claims along with the exact pages behind them.

We then fix the sources: sharpening owned content so the facts are clear, earning coverage in the publications AI assistants trust, and briefing the analysts whose reports they cite. As your authority grows, so does your visibility, and Agentcy shows the change over time.