Insights

Insights & Intelligence

Expert perspectives on PR, communications, and brand building in the B2B tech space. Research, trends, and actionable strategies to elevate your brand.

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It starts with People: AI & the future of Comms

“We are in the process of witnessing the largest change to society in a long time”. Sam Altman, CEO of OpenAI, is rarely one to mince his words on AI’s power. He is not alone. Some have likened it to the arrival of the Atomic Age. One now (in)famous article from Citrini Research described a world of fractured economies, mass...

Latest Insights

It starts with People: AI & the future of Comms

“We are in the process of witnessing the largest change to society in a long time”. Sam Altman, CEO of OpenAI, is rarely one to mince his words on AI’s...

June 5, 2026
7 min read

We're Hiring: Account Manager - Resonance x Agentcy

Why Now Resonance is at an inflection point. We're growing the client portfolio, expanding the Agentcy platform, and building a team that operates at the frontier of what modern PR...

April 16, 2026
5 min read

LinkedIn just rebuilt the feed. Here’s what it means for B2B communicators

LinkedIn has upgraded its feed ranking with large-scale generative recommender models and LLM-based representations. It reads posts for meaning, tracks interest trajectories, and updates feeds quickly as members’ interests change.

March 16, 2026
4 min read

We hosted an event about AI search… and the room had opinions

Last week we hosted a panel discussion in Manchester on how AI is reshaping the way brands get discovered.

March 11, 2026
4 min read

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Resonance's Research & Topic Deep-Dives

RESEARCH: AR PULSE REPORT 2023

NAVIGATING THE TIDES OF CHANGE IN ANALYST RELATIONS

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses, with leaders relying more and more on data and insights.

THE NEW AGE OF UNKNOWNS

100 SENIOR IN-HOUSE MARCOMMS PROFESSIONALS SHARE THEIR INSIGHTS ON CHALLENGES THEY FACE IN 2025

To get under the skin of what’s keeping communication and marketing leaders up at night (and what’s giving them hope), we surveyed 100 in-house pros across the UK and US.

Longer Reads & Pillar Guides

Social Media for B2B Tech Brands

Where B2B Tech Buyers Really Make Decisions in 2025 - Insights from 100 Decision-Makers

The Definitive Guide To Analyst Relations

A comprehensive guide to maximising value from your Analyst Relations investment.

Public Relations for Fintechs

Fintechs have reshaped financial services, challenging legacy players and redefining customer expectations.

The Ultimate Guide to Public Relations for Managed Service Providers

Driving Ensono’s Brand Equity to New Heights

The Ultimate Guide to PR for HCM Providers

HCM providers are at the forefront of transforming how companies manage their most valuable asset: their people.

Case studies

Turning Insight into Impact: Ekco’s Journey to 82% Share of Voice

Increasing Ekco’s SOV by 82%

October 1, 2025
1 min read

Vibes to vulnerabilities: Cloudsmith takes on vibe coding

Client overview Cloudsmith is a leading provider of cloud-native software artifact management, trusted by global enterprises across sectors to secure their software supply chains. Acting as the ‘backbone’ of global...

September 11, 2025
1 min read

Owning the narratives that matter most: Data sovereignty with Civo

Client overview Civo is a cloud native service provider focused on the developer community. It offers Kubernetes clusters, GPU compute, and supporting services designed to simplify infrastructure management. Civo champions...

August 13, 2025
2 min read

The Open Championship - NTT DATA

Acing NTT DATA's activation at The Open Championship

February 6, 2025
1 min read

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Insights & Intelligence

It starts with People: AI & the future of Comms

Latest Insights

It starts with People: AI & the future of Comms

We're Hiring: Account Manager - Resonance x Agentcy

LinkedIn just rebuilt the feed. Here’s what it means for B2B communicators

We hosted an event about AI search… and the room had opinions

Resonance's Research & Topic Deep-Dives

RESEARCH: AR PULSE REPORT 2023

NAVIGATING THE TIDES OF CHANGE IN ANALYST RELATIONS

THE NEW AGE OF UNKNOWNS

100 SENIOR IN-HOUSE MARCOMMS PROFESSIONALS SHARE THEIR INSIGHTS ON CHALLENGES THEY FACE IN 2025

Longer Reads & Pillar Guides

Social Media for B2B Tech Brands

The Definitive Guide To Analyst Relations

Public Relations for Fintechs

The Ultimate Guide to Public Relations for Managed Service Providers

The Ultimate Guide to PR for HCM Providers

Case studies

Turning Insight into Impact: Ekco’s Journey to 82% Share of Voice

Vibes to vulnerabilities: Cloudsmith takes on vibe coding

Owning the narratives that matter most: Data sovereignty with Civo

The Open Championship - NTT DATA

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