The definitive guide to analyst relations
What analyst relations is, what it is worth, how to build a programme and how to measure it.
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Research and guides
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Our latest research.
What AI reads before it recommends
Which pages and content types ChatGPT, Gemini and Perplexity cite when B2B tech buyers ask for advice, from over 1.3 million AI citations.
Earned media in the age of AI answers
Which publications the AI assistants cite for B2B tech, and why trade and specialist titles lead when buyers are choosing.
What AI gets wrong about B2B tech brands
We checked almost 50,000 AI answers against the facts to find the most common mistakes, and whether they start on your site or someone else's.
The AIIM Framework
Score the industry analysts in your market on influence, impact and market buy-in, and spend your time on the ones who move buyers.
UK B2B Tech PR AI Visibility Index
Which UK B2B tech PR agencies ChatGPT, Gemini, Perplexity, Grok and Google recommend, measured every week on the same 86 questions.
The Early-Stage Cybersecurity PR Playbook
A guide for security start-ups building a reputation in their category, covering launch timing, funding announcements, analyst relations and technical messaging.
Guides
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Long-form guides to the disciplines we run, written for people who have to make the decision and defend it.