Expert perspectives on PR, communications, and brand building in the B2B tech space. Research, trends, and actionable strategies to elevate your brand.
Why Now
Why Now Resonance is at an inflection point. We're growing the client portfolio, expanding the Agentcy platform, and building a team that operates at the frontier of what modern PR...
LinkedIn has upgraded its feed ranking with large-scale generative recommender models and LLM-based representations. It reads posts for meaning, tracks interest trajectories, and updates feeds quickly as members’ interests change.
Last week we hosted a panel discussion in Manchester on how AI is reshaping the way brands get discovered.
Funding announcements should be easy PR wins. They’re concrete, timely, and backed by numbers. And yet, many of them barely register beyond a couple of syndicated briefs and a polite...
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses, with leaders relying more and more on data and insights.
To get under the skin of what’s keeping communication and marketing leaders up at night (and what’s giving them hope), we surveyed 100 in-house pros across the UK and US.
Where B2B Tech Buyers Really Make Decisions in 2025 - Insights from 100 Decision-Makers
A comprehensive guide to maximising value from your Analyst Relations investment.
Fintechs have reshaped financial services, challenging legacy players and redefining customer expectations.
Driving Ensono’s Brand Equity to New Heights
HCM providers are at the forefront of transforming how companies manage their most valuable asset: their people.
Increasing Ekco’s SOV by 82%
Client overview Cloudsmith is a leading provider of cloud-native software artifact management, trusted by global enterprises across sectors to secure their software supply chains. Acting as the ‘backbone’ of global...
Client overview Civo is a cloud native service provider focused on the developer community. It offers Kubernetes clusters, GPU compute, and supporting services designed to simplify infrastructure management. Civo champions...
Acing NTT DATA's activation at The Open Championship
