Media Relations in the Age of AI: Why Niche Publications Win in Generative Engine Optimisation (GEO)
Generative AI is fast becoming one of the primary ways information flows, not just how it’s found, but how it is interpreted. As our information habits change, so too does the way we browse, skim and compare information. Increasingly, people are asking AI to summarise, explain and make sense of the world on their behalf.
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