Insights

Insights & Intelligence

Expert perspectives on PR, communications, and brand building in the B2B tech space. Research, trends, and actionable strategies to elevate your brand.

Filter by:

If the world is watching the North, are we giving it something worth looking at?

A few years ago, if you’d asked me where the UK’s biggest business stories came from, I would probably have pointed south.

Read the full article

Latest Insights

If the world is watching the North, are we giving it something worth looking at?

A few years ago, if you’d asked me where the UK’s biggest business stories came from, I would probably have pointed south.

August 18, 2026
5 min read

Is AI Visibility the new PR Blind Spot?

August 10, 2026
2 min read

What's working on LinkedIn right now (and what isn't)

Welcome to Resonance’s blog series: The Bi-Weekly Frequency.

July 31, 2026
4 min read

Agentcy Open Sources AI Visibility, Bringing LLM Brand Tracking to Everyone

Agentcy, the PR-Ops platform for comms teams, is open-sourcing the AI visibility module of its platform, making it free for anyone to download and use. The move gives PR and...

June 19, 2026
3 min read

View All Post

Resonance's Research & Topic Deep-Dives

RESEARCH: AR PULSE REPORT 2023

NAVIGATING THE TIDES OF CHANGE IN ANALYST RELATIONS

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses, with leaders relying more and more on data and insights.

THE NEW AGE OF UNKNOWNS

100 SENIOR IN-HOUSE MARCOMMS PROFESSIONALS SHARE THEIR INSIGHTS ON CHALLENGES THEY FACE IN 2025

To get under the skin of what’s keeping communication and marketing leaders up at night (and what’s giving them hope), we surveyed 100 in-house pros across the UK and US.

Longer Reads & Pillar Guides

Social Media for B2B Tech Brands

Where B2B Tech Buyers Really Make Decisions in 2025 - Insights from 100 Decision-Makers

The Definitive Guide To Analyst Relations

A comprehensive guide to maximising value from your Analyst Relations investment.

Public Relations for Fintechs

Fintechs have reshaped financial services, challenging legacy players and redefining customer expectations.

The Ultimate Guide to Public Relations for Managed Service Providers

Driving Ensono’s Brand Equity to New Heights

The Ultimate Guide to PR for HCM Providers

HCM providers are at the forefront of transforming how companies manage their most valuable asset: their people.

Case studies

The bi-weekly frequency

Welcome back to our bi-weekly frequency. Through here, you’ll be able to access a roundup on all things B2B tech, algorithmic changes on the most popular communication channels, and top...

August 19, 2026
4 min read

Turning Insight into Impact: Ekco’s Journey to 82% Share of Voice

Increasing Ekco’s SOV by 82%

October 1, 2025
1 min read

Vibes to vulnerabilities: Cloudsmith takes on vibe coding

Client overview Cloudsmith is a leading provider of cloud-native software artifact management, trusted by global enterprises across sectors to secure their software supply chains. Acting as the ‘backbone’ of global...

September 11, 2025
1 min read

Owning the narratives that matter most: Data sovereignty with Civo

Client overview Civo is a cloud native service provider focused on the developer community. It offers Kubernetes clusters, GPU compute, and supporting services designed to simplify infrastructure management. Civo champions...

August 13, 2025
2 min read

View All Post

Insights & Intelligence

If the world is watching the North, are we giving it something worth looking at?

Latest Insights

If the world is watching the North, are we giving it something worth looking at?

Is AI Visibility the new PR Blind Spot?

What's working on LinkedIn right now (and what isn't)

Agentcy Open Sources AI Visibility, Bringing LLM Brand Tracking to Everyone

Resonance's Research & Topic Deep-Dives

RESEARCH: AR PULSE REPORT 2023

NAVIGATING THE TIDES OF CHANGE IN ANALYST RELATIONS

THE NEW AGE OF UNKNOWNS

100 SENIOR IN-HOUSE MARCOMMS PROFESSIONALS SHARE THEIR INSIGHTS ON CHALLENGES THEY FACE IN 2025

Longer Reads & Pillar Guides

Social Media for B2B Tech Brands

The Definitive Guide To Analyst Relations

Public Relations for Fintechs

The Ultimate Guide to Public Relations for Managed Service Providers

The Ultimate Guide to PR for HCM Providers

Case studies

The bi-weekly frequency

Turning Insight into Impact: Ekco’s Journey to 82% Share of Voice

Vibes to vulnerabilities: Cloudsmith takes on vibe coding

Owning the narratives that matter most: Data sovereignty with Civo

Contact Us

Resonance + Agentcy

Services

Company

Get Started