We're the developers of reputation.
Founded by Claire Williamson in 2011, Resonance is a strategic communications consultancy for complex B2B businesses in technology, professional services and financial services.
We believe communications belongs on the boardroom agenda, because it shapes the four things boards already care about: reputation, risk, revenue and relationships.
We design, build, manage and measure reputation as a system that keeps learning. People sit at the centre of it, because communications only works when people trust what you tell them.
For the same reason, the senior people who ask the hard questions at the start stay close to the work. We built Agentcy so that the judgement and relationships behind good communications have better intelligence to work with.
The people behind the work.
For more than a decade we have helped challengers and global leaders turn complex propositions into credible positions in their markets. Between them our consultants have run newsrooms, built technology and advised boards, and every brief draws on that mix of experience.
- › 500+ campaigns delivered
- › 100+ B2B brands partnered
- › London and Manchester teams
- › PRCA member and CMS accredited
Senior people who stay close to the work.
The pitch team is the delivery team
The pitch team is the delivery team
The people who ask the hard questions at the start stay close to the decisions and the work. We don't hand you over to a junior team once the contract is signed. The senior consultants you meet in the pitch are the ones who write the strategy, brief the journalists and sit in your reviews. That is the simplest way to tell whether a consultancy meant what it said in the room.
We learn before we recommend
We learn before we recommend
We look at product demos, customer evidence, sales conversations and leadership plans before we suggest any campaign ideas. We spend the first weeks with your product people, your sales team and, where we can, your customers. A narrative built from a brochure gets found out as soon as a journalist or an analyst asks a second question. The ideas that follow fit your business closely enough that a competitor could not borrow them.
We will challenge the brief
We will challenge the brief
If the evidence points somewhere more useful, we will say so and bring a better option with us. We treat a brief as a starting position, and one of the most useful things a consultancy can do is show you a version of it that reaches further. We would prefer to have the awkward conversation in week one than deliver work we know is aimed at the wrong target.
AI speeds us up, and people stay accountable
AI speeds us up, and people stay accountable
Agentcy makes us faster and better informed, because it watches the news, tracks how AI answer engines describe you and prepares first drafts. That leaves the team more time for judgement. Named senior consultants remain accountable for the judgement and the outcome, and nothing is pitched, sent or published until a person has signed it off.
Senior Team
LondonAgency leadership · Aldwych House


ManchesterResonance North · John Dalton Street




How the consultancy became a system.
We have always believed communications should be measured like any other investment, and each stage in our history added more of the rigour needed to prove it.
Consultancy
Specialist B2B technology communications
Measurement
Making performance visible to the board
AI Labs
New intelligence and workflow tools
Agentcy
One connected intelligence platform
The system
People and platform as one operating model
Strategic communications for complex B2B businesses.
Tell us where the business is going and what the market needs to believe.