The AI Visibility Gap Is Real. Most B2B Brands Are Flying Blind.

New research from 104 senior B2B marketing leaders reveals a market at a critical inflection point - where belief in AI's influence on pipeline is rising fast, but accountability, ownership, and measurement haven't caught up.

Our latest report on AI visibility has highlighted the rise of buyers using ChatGPT, Gemini, Copilot and Perplexity to define categories, compare vendors and form shortlists - often before visiting a website. In fact, Forrester reports that 94% of B2B buyers consult AI tools as part of their buying process.

Discovery is compressing. The click is no longer the first signal of intent. Yet 81% of B2B marketing leaders say AI visibility is a blind spot. Only 10% can connect it to revenue.

This is the inaugural Agentcy AI Visibility Index - the benchmark report tracking how B2B marketing moves from awareness, to measurement, to attribution maturity.

Key findings:

• 81% say AI visibility is a blind spot

• 45% believe AI already influences 6–20% of pipeline

• 10% can consistently connect AI visibility to revenue

• 46% report inconsistent or inaccurate positioning in AI answers

Built for B2B Marketing Leaders Who Need to Act, Not Just Understand

This report is for you if:

• You're a CMO, VP Marketing, or Head of Comms at a B2B tech company

• You've heard the AI visibility conversation - and you need data to frame the business case internally

• You're responsible for pipeline influence but don't yet have clear measurement in place

• You suspect your brand is being misrepresented in AI-generated answers - but you can't prove it

• You want to know how your peers are approaching this, and where the smart money is moving