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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

A Guide to Gartner Analysts

A Guide to Gartner Analysts

As the titan of industry intelligence, Gartner's scope is vast and varied. With a global network of over 2,000 analysts and experts, Gartner assists more than 300,000 clients across all major enterprise functions in overcoming business challenges daily. This extensive range creates an intricate ecosystem of teams, research communities, and key initiatives.

So, how do analyst relations professionals navigate this complex structure? Which Gartner analysts should you collaborate with? Who should you learn from to gain insights into market perceptions of your company? Who evaluates your products or services? And how should your approach vary with different groups? Whether you're a Gartner novice or a long-time collaborator, understanding the fundamental types of Gartner analysts is crucial to your analyst relations strategy.

Let's delve into the Four Pillars of Gartner Analyst Groups:

  1. Gartner for IT Leaders (ITL)
  2. Gartner for Marketers (GM)
  3. Gartner for Technology & Service Providers (TSP)
  4. Gartner for Technology Professionals (GTP)

Each group caters to a distinct audience, communicates with specific roles, wields differing levels of influence over buyers and end-user professionals, produces unique research types, and has its own engagement guidelines.

Gartner for IT Leaders (ITL)

ITL analysts liaise primarily with end-users, usually assisting with product or service purchases. They are tuned into buyer trends and adept at identifying standout vendor features, functionalities, and strategies.

Gartner for Marketers (GM)

The GM team interacts mainly with end-users in the marketing realm. They keep abreast of the latest marketing and customer experience strategies and understand how innovative companies leverage technology to bolster their brand strategies. These analysts guide vendors in comprehending the market's requirements in areas like MarTech, AdTech, Customer Experience, Branding, Marketing Data and Analytics, and more. Although a relatively recent addition to Gartner, this section has grown exponentially, particularly after the 2017 acquisitions of L2 and CEB.

Gartner for Technology & Service Providers (TSP)

TSP analysts work predominantly with vendors on product strategy, go-to-market initiatives, and overall business efficiency. Given their role-specific expertise, they can provide precise advice on navigating challenging markets. However, TSP analysts seldom interact with end-users, thus lacking the direct buyer influence that other groups possess. Despite this, due to their understanding of successful vendor strategies, these analysts often contribute to Magic Quadrant evaluations.

Gartner for Technology Professionals (GTP)

GTP analysts, many of whom joined Gartner through the 2009 acquisition of the Burton Group, are field experts capable of advising on detailed strategies, even down to specific lines of code. End-users consult GTP for resolving complex tech issues. Vendors engage with GTP to understand how their tools are employed daily and to learn how future versions can accommodate diverse use cases. While GTP authors don't write traditional 2×2 evaluative research, they can sway buyers by penetrating marketing jargon and scrutinizing solution details to determine suitability for specific use cases.

Gartner for Sales Leaders (GSL)

These analysts help sales leaders and their teams with up-to-date tools, frameworks and guidance to help them... well.... sell. They can help with growth strategies, how to meet revenue goals and sales ops.

These clusters are not exhaustive. Gartner also hosts analysts catering specifically to CIOs, as well as leaders in supply chain, finance and accounting, HR, legal, specific industry verticals, and more.

While these groupings can give you a general sense of an analyst's typical encounters in his or her role, bear in mind that each analyst is unique, with fluid expectations around written research and advisory. Not all Magic Quadrant authors are ITL and Marketing analysts, and GTP analysts aren't the only ones capable of deep-diving into tech specs. In fact, many research notes involve layers of analyst collaboration and review across teams, and some analysts not represented on a report's author line can significantly influence the research. The selection of branded research is likely to evolve as these teams continue to develop.