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"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
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"Resonance is a group of technology, business and communications experts"
Tom Fry
Aiven is a platform that provides simple and straightforward managed open source data technologies on the cloud. It's built for developers by developers, to allow them to focus on what they do best: create applications.
HOW TO REACH THE DEVELOPER COMMUNITY: BOOSTING AIVEN's OPEN SOURCE CREDENTIALS with data
At Aiven, open source is at the core of everything they do – from its culture of open-mindedness, to its desire to contribute and keep giving back to the world. The question is how to convey that through the media?
Github is the biggest open source code repository in the world, and the home of multiple open source projects. GitHub Archive is an open project to record every code submission and timeline event on GitHub.
Resonance proposed a campaign built around Github Archive to analyse the data the data behind it, and specifically around the contribution to open source by the hyperscalers.
Research:open Source is increasingly important to the hyperscalers
Google's open source credentials are well known, and despite a rocky start, Microsoft has fully embraced open source too - in fact since 2018 it has owned GitHub.
Amazon, however, was far less prominent. Despite AWS being the largest public cloud provider by far, it wasn't known for giving back. But this has changed - a change that accelerated when Elastic redefined the open source license of its popular Elasticsearch Platform and Amazon created the OpenSearch project in 2021.
Resonance ran research using GitHub Archive and Google BigQuery to find out the truth behind hyperscaler open source commits to GitHub.
- Amazon is now (as of December 2022) one of the top five open source contributors
- In October 2022, Amazon moved into the top five active contributors for the first time with 2,482 contributors during the month making 42,559 commits (17 per contributor). Five years ago Amazon only had 755 monthly contributors making 7,883 commits (10 per contributor)
- Google’s monthly commits to GitHub has surged 20% year-on-year and Google’s active contributors to GitHub (4,643) overtook Microsoft’s contributors (4,394) for the first time since records began in 2016.
- Over a third of Microsoft’s OSS contributions are in programming languages that are maintained by Microsoft. 37.5% of languages it uses are either PowerShell or C# - both originally developed by Microsoft. Google on the other hand prefers C++ and Java, and Amazon contributes in Python and Java.
Results: Widespread press coverage in target media. Open source credentials secured.
The idea of Aiven came from four Finnish developers called Oskari, Hannu, Heikki and Mika. In their everyday work, they had seen that setting up and maintaining databases was a pain for people who just wanted to develop applications and code in peace.
They felt that data shouldn’t be locked in to one vendor and that the underlying technology should be developed in the open. The best cloud data management tools should be available for anyone who needs them.
