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For The Challengers. The Rebels. The Innovators.

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• Advisory
• Public Relations
• Analyst Relations
• Social Listening
• Content
• Inbound

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

• Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

• Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

• BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

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Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.

• THE NATIONAL MUSEUM OF COMPUTING

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Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.

Insights from Resonance

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News and views from the Resonance team.

• Blog
• Podcast
• Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength

 
Co-Create the Future
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• About Us
• Careers
• Culture
• Contact Us
RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

Boosting Aiven's Open Source Credentials

Picture of Tom Fry Tom Fry : Jul 31, 2023 5:31:38 PM

Case Study
Boosting Aiven's Open Source Credentials

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Aiven is a platform that provides simple and straightforward managed open source data technologies on the cloud. It's built for developers by developers, to allow them to focus on what they do best: create applications.

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HOW TO REACH THE DEVELOPER COMMUNITY: BOOSTING AIVEN's OPEN SOURCE CREDENTIALS with data

At Aiven, open source is at the core of everything they do – from its culture of open-mindedness, to its desire to contribute and keep giving back to the world. The question is how to convey that through the media?

Github is the biggest open source code repository in the world, and the home of multiple open source projects. GitHub Archive is an open project to record every code submission and timeline event on GitHub.

Resonance proposed a campaign built around Github Archive to analyse the data the data behind it, and specifically around the contribution to open source by the hyperscalers.

Research:open Source is increasingly important to the hyperscalers

Google's open source credentials are well known, and despite a rocky start, Microsoft has fully embraced open source too - in fact since 2018 it has owned GitHub.

Amazon, however, was far less prominent. Despite AWS being the largest public cloud provider by far, it wasn't known for giving back. But this has changed - a change that accelerated when Elastic redefined the open source license of its popular Elasticsearch Platform and Amazon created the OpenSearch project in 2021.

Resonance ran research using GitHub Archive and Google BigQuery to find out the truth behind hyperscaler open source commits to GitHub.

Graph-Growth of commits

Resonance analysed the data with four key findings:
  • Amazon is now (as of December 2022) one of the top five open source contributors
  • In October 2022, Amazon moved into the top five active contributors for the first time with 2,482  contributors during the month making 42,559 commits (17 per contributor). Five years ago Amazon only had 755 monthly contributors making 7,883 commits (10 per contributor)
  • Google’s monthly commits to GitHub has surged 20% year-on-year and Google’s active contributors to GitHub (4,643) overtook Microsoft’s contributors (4,394) for the first time since records began in 2016.
  • Over a third of Microsoft’s OSS contributions are in programming languages that are maintained by Microsoft. 37.5% of languages it uses are either PowerShell or C# - both originally developed by Microsoft. Google on the other hand prefers C++ and Java, and Amazon contributes in Python and Java.
The findings were packaged into a press release including a comment from Heikki Nousiainen, CTO and Co-founder at Aiven.
 
"An unexpected result of our research was seeing Amazon overtake IBM to become the fifth biggest contributor. They came late to the open source party, but they're now doubling down on its open source commitments and realizing the benefits that come with contributing to the open source projects its customers use."
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Heikki Nousiainen
Aiven CTO and Co-Founder
 

Results: Widespread press coverage in target media. Open source credentials secured.

 

The research was picked up across the tech media with highlights including pieces in The Register, TechRadar, BetaNews and TechMonitor.
 
 

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GitHub Archive rows per month analysed

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Months analysed (8 years of data)

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GB of GitHub data analysed in total

 

The idea of Aiven came from four Finnish developers called Oskari, Hannu, Heikki and Mika. In their everyday work, they had seen that setting up and maintaining databases was a pain for people who just wanted to develop applications and code in peace.

They felt that data shouldn’t be locked in to one vendor and that the underlying technology should be developed in the open. The best cloud data management tools should be available for anyone who needs them.

Aiven Product
CybSafe

CybSafe

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Bolstering CybSafe’s message of scientific innovation and growth CybSafe is cloud-based software that reduces organisational risk by improving...

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Boosting Aiven's Open Source Credentials

Boosting Aiven's Open Source Credentials

Picture of Tom Fry Tom Fry: Jul 31, 2023 5:31:38 PM

Aiven is a platform that provides simple and straightforward managed open source data technologies on the cloud. It's built for developers by...

Case Study
Read More
The National Museum of Computing

The National Museum of Computing

Picture of Tom Fry Tom Fry: Jul 31, 2023 2:32:11 PM

The National Museum of Computing (TNMOC) is a museum based on the Bletchley Park campus and home to the world's largest collection of working...

Case Study
Read More