After its $60 million Series D, Iterable needed to be known in the UK, and we built its EMEA profile to 157 pieces of coverage, 48 of them tier one.
Putting Iterable on the map in the UK
Iterable is a cross-channel marketing platform that gives brands one joined-up view of the customer. Marketers use it to create, optimise and measure every interaction along the journey.
“Resonance has delivered incredible results for us through top tier coverage and creative ideas.”
Savannah Lee, Senior PR and Communications Manager Iterable
Challenge
After a $60 million Series D funding round, Iterable wanted to grow its presence in EMEA. The market is highly competitive, so it needed a partner that could raise awareness and win visibility for its brand and its customers in the UK's key media.
Execution
Over nearly two years, Resonance ran a long-term PR programme built around Iterable's goals. It combined a series of campaigns with outreach around key announcements, and together they strengthened Iterable's presence in the UK media.
Results
- We secured 157 pieces of media coverage for Iterable, 48 of them in tier one titles.
- Newsjacking put Iterable into national conversations, with quotes in publications such as Business Insider, City AM and Internet Retailing.
- We aimed some of that newsjacking at companies on Iterable's prospect list, which won national and industry coverage that supported the sales team.
- A CMO survey that we ran with Iterable produced coverage of its findings in Forbes, Marketing Week and City AM.
- A data-led PR approach established Iterable as a thought leader in martech, with its research featured by YouGov, Marketing Week and Marketing Tech.