"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy.".jpeg?width=250&height=181&name=AdobeStock_565367297%20(1).jpeg)
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in".png?width=219&height=219&name=Seb%20Moss%20wavelength%20thumbnail%20(1).png)
"Resonance is a group of technology, business and communications experts"
1 min read
Putting Iterable on the map in the UK.
Iterable is a cross-channel marketing platform that powers unified customer experiences, empowering users to create, optimise and measure every interaction across the customer journey.
“Resonance has delivered incredible results for us through top tier coverage and creative ideas.”
Savannah Lee, Senior PR and Communications Manager Iterable
Challenge
Following a $60 million Series D funding round, Iterable was looking to expand its presence in EMEA.
In this highly competitive market, Iterable needed a partner to boost engagement and awareness, ensuring its brand and customers gained visibility in key UK media.
Execution
Over nearly two years, Resonance developed a long-term PR strategy to support Iterable’s goals. This strategy centred on a series of campaigns and outreach efforts around key announcements, strengthening Iterable’s presence in the UK media.
Results
- Secured 157 pieces of media coverage for Iterable, including 48 tier 1 placements.
- Used newsjacking to position Iterable at the heart of national conversations, with quotes featured in publications such as Business Insider, City AM, and Internet Retailing.
- Aligned targeted newsjacking with companies on Iterable’s prospect list, securing both national and industry-specific coverage to support sales efforts.
- Led a CMO survey campaign in partnership with Iterable, securing coverage of the insights in Forbes, Marketing Week, and City AM.
- Implemented a data-driven PR approach, establishing Iterable as a thought leader in the martech space, with research featured in YouGov, Marketing Week, and Marketing Tech.