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For The Challengers. The Rebels. The Innovators.

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Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.

FOR THE DATA ECONOMY

We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.

 

tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
WHY CHOOSE RESONANCE?

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.

 

WHAT'S YOUR CHALLENGE?

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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.
EXPERTISE

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies
CASE STUDIES

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.

BOOSTING AIVEN'S OPEN SOURCE CREDENTIALS

Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.

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LEVERAGING GLOBAL EMAIL CHANGES TO MAKE A NAME FOR EASYDMARC

When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

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Insights from Resonance

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News and views from the Resonance team.

Blog
Podcast
Research
RESEARCH:THE EXPANDING ROLE OF ANALYST RELATIONS IN THE DATA-DRIVEN BUSINESS LANDSCAPE

Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.

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Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
WAVELENGTH BY RESONANCE

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

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RESONANCE

Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.

JOIN THE TEAM

We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!

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Find out more about our culture and the values that everyone who works for us embodies.

2 min read

SOOCon24 and OpenUK

SOOCon24 and OpenUK

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Elevating open source's message with a strategic approach. 

 

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Events mark pivotal moments in the careers of communications professionals, offering both challenges and unparalleled rewards. Recently, we embarked on a journey with our client, OpenUK, a non-profit organisation championing the UK’s Open Technology sector, orchestrating the press office for their annual event: State of OpenCon 24.

This landmark event, hosted at The Brewery in the heart of London, brought together the finest minds from the global open source community, featuring a diverse lineup of 208 speakers, including over 20 CEOs and founders. It was an unprecedented opportunity for OpenUK to facilitate a forum for sharing ideas, policy debates, and ultimately build understanding between experts from across tech, academia and policy.

Celebrating Innovation and Collaboration

OpenUK describes the open source community as the "submarine under the UK digital economy," and our mission was to bring this submarine to the surface. With open source contributing 27% to the UK tech sector's Gross Value Added, our goal was to spotlight the UK's thriving community of open source contributors and maintainers while fostering a broader conversation on government investment in this sector.

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Setting Ambitious Goals

Our objectives for the conference were clear:

  • Deliver more media coverage than last year’s event (48 pieces of coverage).
  • Secure media attendees from a range of top tier publications, especially national media.
  • Support the wider success of the conference, feeding into ticket sales, sponsor engagement and generally the smooth running of the event.

Navigating the Conference Terrain

Our strategy was simple, we needed to compile and curate the open source community’s most compelling stories, tailored to resonate with tier 1 media. We achieved this by identifying key speakers and organisations, ensuring each had their moment in the spotlight. From industry titans to emerging innovators, our focus was on amplifying their voices and achievements.

Engagement and Outreach

Leading up to the event, we strategically positioned OpenUK at the forefront of trending topics in open source and technology. By engaging in discussions such as the House of Lords' Large Language Model consultation, we not only raised awareness but also secured valuable press coverage.

Forging Partnerships

Our efforts extended beyond traditional media outreach. Collaborating with media partners targeting the open source and tech community, we generated buzz and drove ticket sales. Publications like Computing, VMBlog, Linux Magazine, and Software Defined Talk played a pivotal role in amplifying our message.

Results that Speak Volumes

The conference was a whirlwind of activity, with a bustling press office and a steady stream of interviews and enquiries. We welcomed 30 journalists, including representatives from prestigious publications such as POLITICO, CityAM, and The Telegraph. We’ve surpassed last year’s coverage target with more than 50 pieces, showcasing cutting-edge thought leadership on the future of open source.

A Platform for Continued Growth

With over 800 attendees, including key stakeholders from tech, government, and academia, the conference showed that open source has a lot to offer from a communications perspective. With a strategic approach, there are plenty of storylines to draw out and connect open source to the biggest challenges facing our time. Really the conference is only the beginning and a platform to build on, as open source remains a critical frontier in tech and policy discussions for the foreseeable future.

 
“The Resonance team were fabulous and pro-actively worked with OpenUK to build on our first conference where we had incredible engagement with the tech press, to deliver even more with over 61 pieces of press and 5 podcasts across our partners and speakers. It was a pleasure to work with them - even through the pre- conference stresses - and I look forward to us building on this to reach even dizzier heights next year.”
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Amanda Brock
CEO, OpenUK
 

RECORD press TURNOUT.

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SOOCON24 ESTABLISHED AS THE PREMIER OPEN SOURCE CONFERENCE