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For The Challengers. The Rebels. The Innovators.


Public Relations
Analyst Relations
Social Listening

Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.


We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.

Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.


tom-1"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."

Our Approach

We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.

Our Expertise

We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision. 

We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.

Our Vision

We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.



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Every brand has its challenges, we're here to help.

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your technical needs. 

Explore our solutions to your marketing challenges.

From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.

tom-1"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"

Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.

With a proven track record of success, Resonance is your trusted partner for all your marketing needs. 

Read our Case Studies

Resonance works with the challengers, the rebels and the innovators. Read about some of our work.


Aiven was looking to cement its open source credits, Resonance analysed terabytes of Github data to create a PR news story.


When Google and Yahoo announced upcoming changes to their email policies, Resonance leveraged the news to raise EasyDMARC's global presence.

Insights from Resonance


News and views from the Resonance team.


Data and insights have never been more crucial in a world plagued with uncertainty and complexity.

Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.


Claire-1"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"

Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .

Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related

Seb Moss Wavelength


Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.

Our passion and energy comes from the blurring of corporate reputation management and demand generation.

We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.

Jess"Resonance is a group of technology, business and communications experts"

prcacouncil2023  CMS

Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.


We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!


Find out more about our culture and the values that everyone who works for us embodies.

2 min read

How PR is adjusting for Gen Z

How PR is adjusting for Gen Z

Who are Gen Z? As a card-carrying member of Generation Z, I like to think I know the answer to this question. In the plainest terms, we are any person born after 1997, but who we are is a much broader question about where our values and priorities lie. 

As the proportion of Gen Z in the workforce continues to grow and we gather more buying power, PR must adapt to our ways of seeing the world and garner a comprehensive understanding of the above questions. 

Studies suggest that Gen Z spend on average five hours a day, compared to Gen X who spend two, on their smartphones and have a keen eye for social responsibility – we’re tuned into so-called ‘greenwashing’ and ‘rainbow-washing’.

According to Deloitte’s 2022 Gen Z and Millennial Survey, 64% of Gen Zs would pay more to purchase an environmentally sustainable product, whilst 18% of Gen Zs think our employers are firmly committed to fighting climate change. All the while, we have a keener sense of their fiscal positioning, with 46% of Gen Zs saying they live pay-check to pay-check. 

 During a cost-of-living crisis, it is hard to be as picky about where you spend your money, but I still try to avoid buying from brands with poor social responsibility. I place a lot of stock not in the words of big brands, but in their actions. 

How this affects the PR industry 

As a member of Gen Z working in the PR industry, I have noticed first-hand how Gen Z has altered how brands position themselves. What can PRs learn from this? First, transparency and social responsibility are critical factors in Gen Z’s relationships with our employers and purchasing habits. Stretching and spinning the truth have no place in PR us. We value our money and think carefully about where to spend it and what to spend it on.  

The form in which we receive marketing is also predominantly mobile – given that is where we spend much of our time. Influencer marketing combines the need for authentic figures with a medium that reaches a larger portion of the Gen Z market. 

Furthermore, the type of content Gen Z is interested in receiving has changed. Traditional media are embracing the new breed of communication platforms – sites like Tik Tok, Twitter and Snapchat – to reach us via the apps they spend most of their time on.  Therefore, PR should look for innovative ways to reach Gen Z; interactive content, video content and collaborations with influencers are just some ways to achieve this. 

For B2B brands this means building transparent communication practices, and encouraging the brands they work with to think carefully about their brand positioning and the companies they work with.  

Gen Z crave authenticity 

One facet of this change in media consumption is the register through which our generation communicates with advertising and marketing. Formality in advertising is a thing of the past. Instead, what we wants is to feel that the brands we engage with understand us and our views, so they should communicate in a conversational and informal tone. 

Gen Z currently makes up just 30% of the market, so this should not be a ‘throwing a baby out with the bathwater’ situation, as 70% of the market still respond to more traditional forms of PR. However, that percentage will only grow, so PR firms need to ensure this shift in attitudes does not leave them in the dust. PR companies need to evolve the conversation to encompass new forms of communication, and our priorities as the next generation. 

For B2B businesses wanting to appeal to this generation, the best strategy for building trust is to be authentic. By meeting us where we are, with the right content, businesses can successfully start to tap into the Gen Z market.  

Getting your PR right is critical to ensure you’re speaking to the right people, at the right time, with the right message. We’re here to help – get in touch today