So you’ve committed to going to Money20/20. It’s a big commitment in time and money. Taking part in any major conference is a serious investment, especially if you are exhibiting or using it as a […]
What next for open banking after Brexit?
Two prime ministers and two general elections later, the United Kingdom left the European Union on 31 January 2020. After years of political uncertainty about the nation’s future, the first step […]
Why the way we measure PR needs to change
In the digital era, the measurement of PR needs to change. While AVE is no longer an accepted measurement, the impact of B2B tech PR is still undervalued because as an industry – in a data-driven […]
How PR helps sales
The B2B buying journey has changed. Buyers now have all the information they desire at their fingertips – search engines, social media, analyst reports, media and other digital channels. This has […]
Skills every B2B tech PR agency needs
Having worked both in-house and agency side, I know only too well how difficult it is to find the right agency partner. There’s a talent dearth, not just in the technology industry, but also in PR […]
