Recent Blog Posts

How PR and AR help reduce customer churn

Research of 100 IT decision makers highlights what customers want from PR and AR

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Eight Ways AI Will Change PR

Every sector and profession is being disrupted by technology. PR has not been left behind – to an extent. We changed gear from print to digital; our toolkit to reach our target audiences widened […]

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How to use Data Storytelling

In recent years there's been a quiet shift within journalism. Amidst a widespread tightening of the belts within editorial teams there is one corner which is still growing: data journalism. It's […]

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Brand behaviour in a time of lockdown

It’s safe to say that coronavirus has completely warped what a “normal” day looks like for most people. For the last 8 weeks, people have been stuck indoors with minimal excursions, except for key […]

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Remote working: a beginner’s guide

For everyone around the world, 2020 is turning into a bit of a rollercoaster ride. For me, the year began full of excitement as I started my new job and career in PR at Resonance. Building on my […]

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5 ways to succeed at data storytelling

We have become a nation obsessed with data. We wait for daily stats and facts about coronavirus, looking for signs that the data is improving so the current lockdown will end. Data will be our […]

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How to get content marketing right during the coronavirus outbreak

Now that so many people are staying at home, there may never have been such a large and hungry audience for digital media.

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Why surveys can be the key to campaign success

For many years, surveys have been a quick and efficient way of understanding a target market and generating data that sheds lights on the current state of affairs. Having recently attending a […]

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How businesses can continue to market during the coronavirus lockdown

In the last few weeks, life – and business – as we know it has changed beyond recognition. Coronavirus is threatening both our world’s health and economy, and consequently political and business […]

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Marketing and PR through the Coronavirus Crisis

“We need to market now for the good of mankind” - Mark Ritson

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