Recapping Our 2023 Resonance Retreat – Alignment, Innovation, and Looking Ahead
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
2 min read
Daniel Harrington
:
Aug 11, 2023 10:02:25 AM
Welcome back to Wavelength. In this episode, Luke Farrugia, VP of Marketing at ScreenCloud, the market-leading digital signage platform, discusses the changing role of marketing leaders and why you need to get your data strategy started from day one.
To learn what Sam Altman's testimony to Congress tells us about public relations, listen to the last episode of Wavelength.
Luke discussed the changing buyer's journey in the post-pandemic market and how ScreenCloud adapted its marketing strategy to stay ahead of the competition.
Luke laid out the impact of the pandemic on ScreenCloud's growth. Despite the energy crisis faced by Spain and Germany, ScreenCloud experienced accelerated enterprise growth of over 90% during the pandemic. The marketing team chose to pivot towards enterprise clients after conducting thorough research on frontline workers and their needs.
We discussed the importance of investing in technology that empowers frontline workers, who make up a significant portion of the workforce. He discusses how ScreenCloud designs its digital signage solution to cater to the needs of frontline employees, considering the role screens play in the workplace.
We talked about the significance of effective internal communication, putting employees at the centre of an omnichannel communication strategy and taking into account the different mediums through which we can present and share information.
Luke shared insights from a literature review carried out in partnership with the University of Durham's behavioural insights team, who use a framework called EAST (Easy, Attractive, Social, Timely) to influence behaviour. He provides an example of how the principles of this framework can be applied to digital signage in the workplace, explaining how to use nudge theory in marketing strategies.
Luke explained how marketing leaders are now expected to play a crucial role in all areas of the business, involved at every stage of the customer journey. He highlights the importance of having an effective data strategy to prove ROI for your marketing efforts and how, at ScreenCloud, marketing functions almost as an agency within the organisation.
We discussed the challenges faced in prioritizing marketing efforts. He advises developing a solid day strategy and mentions their recent hire of a Revenue Operations Director to strengthen their data strategy. Luke also expresses the need for a data strategy and governance to further enhance ScreenCloud's success.
Thanks for checking out this episode of Wavelength! Stay tuned for our next episode. If you'd like to be featured on an upcoming episode, get in touch with us today.
Where can I find Wavelength?
Wavelength is available on all major podcast platforms.
As the desert dust settles from our annual retreat to Morocco, we’re taking time to reflect on the discussions we had and the meaningful progress...
B2B Technology Buying If the B2B tech buying journey is an odyssey through treacherous waters, data is your compass. You don't need us to tell you...
Last week, Resonance ran the publicity for the seventh international edition of the Chatbot Summit, which was in the UK for the first time. As well...