What Sam Altman's testimony to Congress tells us about public relations
Daniel Harrington
: Jul 13, 2023 12:11:53 PM
In the latest episode of Wavelength, we discuss Sam Altman's testimony to a Senate subcommittee about the potential benefits and dangers of AI. Looking at the CEO of OpenAI's statements, the effect of the hearing, OpenAI's recent key messaging, and the broader media landscape around AI, we drew out 4 key lessons from this story:
- Nail your key messaging.
- Monitor the media landscape.
- Lead the conversation, altering tactics when necessary.
- Establish thought leadership.
If you'd like to listen to the full episode, check it out here.
Please enjoy and stay tuned for the next edition of Wavelength!
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Attribution:
Music used under Creative Commons license
Covert Affair by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/3558-covert-affair