If your headline doesn’t grab the reader’s attention, the article it links to may as well not exist. Lose your audience with your headline and you’ve lost them altogether.
10 tips for writing powerful SEO headlines in 2020
Brand behaviour in a time of lockdown
It’s safe to say that coronavirus has completely warped what a “normal” day looks like for most people. For the last 8 weeks, people have been stuck indoors with minimal excursions, except for key […]
5 ways to succeed at data storytelling
We have become a nation obsessed with data. We wait for daily stats and facts about coronavirus, looking for signs that the data is improving so the current lockdown will end. Data will be our […]
How to get content marketing right during the coronavirus outbreak
Now that so many people are staying at home, there may never have been such a large and hungry audience for digital media.
How businesses can continue to market during the coronavirus lockdown
In the last few weeks, life – and business – as we know it has changed beyond recognition. Coronavirus is threatening both our world’s health and economy, and consequently political and business […]
Debunking 8 PR myths
Public Relations (PR) is an often misunderstood field. Those unfamiliar with the industry, and even PR professionals themselves, can sometimes get the wrong impression about what the work […]
The rise of #techforgood and what it means for businesses
Many companies are beginning to consider the impact their technology solutions have on the world around them. Customers are no longer satisfied with tech for tech’s sake, and are looking for […]
What next for open banking after Brexit?
Two prime ministers and two general elections later, the United Kingdom left the European Union on 31 January 2020. After years of political uncertainty about the nation’s future, the first step […]
Why the way we measure PR needs to change
In the digital era, the measurement of PR needs to change. While AVE is no longer an accepted measurement, the impact of B2B tech PR is still undervalued because as an industry – in a data-driven […]
How PR helps sales
The B2B buying journey has changed. Buyers now have all the information they desire at their fingertips – search engines, social media, analyst reports, media and other digital channels. This has […]