Recent Blog Posts

How businesses can continue to market during the coronavirus lockdown

In the last few weeks, life – and business – as we know it has changed beyond recognition. Coronavirus is threatening both our world’s health and economy, and consequently political and business […]

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Debunking 8 PR myths

Public Relations (PR) is an often misunderstood field. Those unfamiliar with the industry, and even PR professionals themselves, can sometimes get the wrong impression about what the work […]

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The rise of #techforgood and what it means for businesses

Many companies are beginning to consider the impact their technology solutions have on the world around them. Customers are no longer satisfied with tech for tech’s sake, and are looking for […]

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What next for open banking after Brexit?

Two prime ministers and two general elections later, the United Kingdom left the European Union on 31 January 2020. After years of political uncertainty about the nation’s future, the first step […]

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Why the way we measure PR needs to change

In the digital era, the measurement of PR needs to change. While AVE is no longer an accepted measurement, the impact of B2B tech PR is still undervalued because as an industry – in a data-driven […]

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How PR helps sales

The B2B buying journey has changed. Buyers now have all the information they desire at their fingertips – search engines, social media, analyst reports, media and other digital channels. This has […]

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Working with #techforgood organisations

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Our Christmas Party – Merry Christmas from Resonance

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Why content will (still) be king in 2020

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My first week in tech PR

Our new starter, Jessica, recounts her first week with us and in tech PR!

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