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Resonance Awarded PRCA Communication Management Standard

Claire Williamson

6 October, 2020

Resonance performs in client centricity, people management and business vision and values

Resonance, London, 1st October 2020 - Resonance has been awarded the PRCA Communications Management Standard (CMS) in its first year of applying for the certification. The CMS is the hallmark of PR and communications consultancy management practice and Resonance joins a select group of mid to large sized agencies that hold the CMS.

As part of the process, Resonance was assessed across a range of management areas including leadership and communication; business planning; business improvement; financial management; campaign management; people management and client satisfaction.

The CMS was created by the PRCA in 1997 and is based on ISO 9001 and Investors In People, with criteria specifically tailored to the needs of public relations consultancies.

The CMS assessment highlighted several flagship areas for Resonance, including client centricity, people management and business improvement.

Client centricity

“Client centricity was very much evidenced by Resonance as a core part of the agency’s culture and strategy. Team members are provided with a coherent checklist, with evidence of a methodical approach towards delivering clients’ KPIs and a focus on forward planning in order to stay “a step ahead.” Reviews are carried out frequently with a wish to “add value” to relations via pro-activity and brainstorming.”

People Management

“Evidence was provided of a clear rationale and processes for expanding the team.  The Agency recognises that this is a “mission critical action” and recruitment and selection is very much matched to Resonance’s vision and values.”

Business Improvement 

“This Agency has in place a very clear vision, values and goals. This was reflected in the business plan and induction for new team members, but also across all sampled areas.

Carol Magill, PRCA Assessor, said: “Well done to Resonance who has been awarded CMS. This Agency provided robust evidence across all sampled sections.  In particular, client centricity was very much evidenced by Resonance as a core part of the agency’s culture and strategy.  A strategic focus was evidenced and was underpinned by personal leadership insights and a mission on creating a Resonance team which is productive and happy in equal measure.”

Claire Williamson, managing director, Resonance said: “We are delighted to have been awarded the CMS. Our commitment is to deliver the best to our team and to our clients. We are focused on working with the most exciting technology vendors and service providers, delivering great things to society. This drives our goals and ambitions and pushes us to constantly question, review and improve our processes and our culture. Our team and clients drive us to strive for better.”

The CMS award follows major contract wins over the last six months, including NTT DATA, The National Museum of Computing and Sinequa, among others. Resonance also launched its dedicated AR division during the pandemic, led by Nadia Nizar and has added several new team members to the family.