Cracking Broadcast Coverage: Strategies to get spokespeople in the spotlight
In the fast-paced world of communications, achieving broadcast coverage can often feel like an uphill battle. Every professional in this industry has...
Find out how Resonance combines the art of storytelling with innovation, behavioural science, data science and first-hand technology expertise to deliver business outcomes.
We have entered a new epoch, one defined by data and AI. As industries increasingly rely on data to differentiate themselves from competitors and drive decision making, so too does the need for clear, precise, and impactful communication increase.
Resonance ensure messages are not only heard but resonate with the right audience, making them uniquely positioned to serve businesses in this transformative age.
"The intricacies of the data-driven landscape is written into the DNA of Resonance. We are built for the data economy."
Our Approach
We pride ourselves on taking a unique and innovative approach to every project we undertake. Our team of experts combines their extensive knowledge and experience to deliver exceptional results for our clients.
Our Expertise
We have a deep understanding and mastery of our craft. Our team of experts brings a wealth of knowledge and experience to the table, allowing us to tackle any project with confidence and precision.
We stay ahead of the curve by constantly staying updated on the latest industry trends and technologies. This enables us to provide innovative solutions that exceed expectations.
Our Vision
We envision a world where businesses thrive and excel, empowered by our innovative solutions and strategic approach. Our goal is to not only meet but exceed the expectations of our clients, helping them achieve their business objectives and stay ahead of the competition.
Every brand has its challenges, we're here to help.
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your technical needs.
From AI to Cloud, Resonance proudly boasts a team of seasoned professionals with an unrivalled depth of technical expertise.
"In Tech PR we have a front row seat to the changing technology landscape. From Generative AI to Quantum, it's our job to insert our clients' voices into the narrative"
Our specialists are at the forefront of cutting-edge advancements in artificial intelligence and cloud computing, staying ahead of the curve to deliver innovative solutions that drive tangible results for our clients.
With a proven track record of success, Resonance is your trusted partner for all your marketing needs.
Resonance works with the challengers, the rebels and the innovators. Read about some of our work.
Resonance built a campaign built around Github data to find new insights around contribution to open source by the hyperscalers.
Resonance raised the national profile of this Bletchley Park-based museum to drive visitors and publicise its important mission to preserve the history of computing.
Data and insights have never been more crucial in a world plagued with uncertainty and complexity.
Resonance interviewed 100 analyst relations professionals and found Analyst Relations (AR) has become a central force that brings strategic, competitive edges to businesses.
"In a world where the only constant is change, how do tech brands stay one step ahead of the market? That's where Resonance comes in"
Wavelength is our regular podcast bringing you influential voices in B2B technology from journalists to marketing leaders .
Listen to our episode where we interviewed Seb Moss of DataCenterDynamics on all things Data Centre-related
Resonance is a B2B tech PR, AR and content marketing consultancy that helps brands grow.
Our passion and energy comes from the blurring of corporate reputation management and demand generation.
We are technology, business and communications experts made up of a team of computer scientists, journalists and marketing communication specialists.
"Resonance is a group of technology, business and communications experts"
Resonance is a proud member of the PRCA and holds its CMS accreditation. Our founding team members hold senior positions on the PRCA Council helping to share the future of the PR industry.
We're always on the look-out for great talent to join the team. If you're an exceptional Account Director, Account Manager - or a grad looking to build a career in Tech PR - then get in touch!
Find out more about our culture and the values that everyone who works for us embodies.
2 min read
Claire Williamson : Oct 6, 2020 10:26:09 AM
Resonance performs in client centricity, people management and business vision and values
Resonance, London, 1st October 2020 - Resonance has been awarded the PRCA Communications Management Standard (CMS) in its first year of applying for the certification. The CMS is the hallmark of PR and communications consultancy management practice and Resonance joins a select group of mid to large sized agencies that hold the CMS.
As part of the process, Resonance was assessed across a range of management areas including leadership and communication; business planning; business improvement; financial management; campaign management; people management and client satisfaction.
The CMS was created by the PRCA in 1997 and is based on ISO 9001 and Investors In People, with criteria specifically tailored to the needs of public relations consultancies.
The CMS assessment highlighted several flagship areas for Resonance, including client centricity, people management and business improvement.
Client centricity
“Client centricity was very much evidenced by Resonance as a core part of the agency’s culture and strategy. Team members are provided with a coherent checklist, with evidence of a methodical approach towards delivering clients’ KPIs and a focus on forward planning in order to stay “a step ahead.” Reviews are carried out frequently with a wish to “add value” to relations via pro-activity and brainstorming.”
People Management
“Evidence was provided of a clear rationale and processes for expanding the team. The Agency recognises that this is a “mission critical action” and recruitment and selection is very much matched to Resonance’s vision and values.”
Business Improvement
“This Agency has in place a very clear vision, values and goals. This was reflected in the business plan and induction for new team members, but also across all sampled areas.”
Carol Magill, PRCA Assessor, said: “Well done to Resonance who has been awarded CMS. This Agency provided robust evidence across all sampled sections. In particular, client centricity was very much evidenced by Resonance as a core part of the agency’s culture and strategy. A strategic focus was evidenced and was underpinned by personal leadership insights and a mission on creating a Resonance team which is productive and happy in equal measure.”
Claire Williamson, managing director, Resonance said: “We are delighted to have been awarded the CMS. Our commitment is to deliver the best to our team and to our clients. We are focused on working with the most exciting technology vendors and service providers, delivering great things to society. This drives our goals and ambitions and pushes us to constantly question, review and improve our processes and our culture. Our team and clients drive us to strive for better.”
The CMS award follows major contract wins over the last six months, including NTT DATA, The National Museum of Computing and Sinequa, among others. Resonance also launched its dedicated AR division during the pandemic, led by Nadia Nizar and has added several new team members to the family.
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