Insights From Resonance

Our latest blogs and news

Claire Williamson

Claire is co-managing director of Resonance. She has more than 15 years’ PR and marketing experience, working with start-ups to multi-national organisations across the technology, professional services and financial industries. Claire is currently the Chair of the PRCA Council and chairs the PRCA Analyst Relations Group.

2 min read

Beyond Share of Voice: Winning in a World Where Buyers Ask AI

In Laura’s last blog post, she explored why Share of Voice (SOV) is the PR metric even the CFO will love. It proves value, benchmarks performance, and helps tell a compelling story in the boardroom.

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Why Social Media Must Earn Its Keep in 2025 and How to Make It

3 min read

Why Social Media Must Earn Its Keep in 2025 and How to Make It

Social is still a priority channel for B2B marketing, but, as with all channels, it is under the microscope more than ever.

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2 min read

Resonance Heads North: Manchester Office Launch & New Roles

At Resonance, we’ve always believed in the power of communications to drive change, spark conversation, bring people closer together and help brands...

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