Agentcy, built by Resonance
Resonance + Agentcy
Brand intelligence, relationships and evidence, connected. Agentcy is the PR Operations platform we built, and every Resonance programme runs on it.
See it earlylive story intelligence
Move the conversationmessaging and relationships
Know what changedevidence, fed back in
Why PROps
PR, run with the discipline of an operation.
PR has always shaped how companies are seen, but it has rarely had the operational discipline of other functions. Marketing has MarketingOps and sales has RevOps, while most communications teams still work from spreadsheets, static decks and one-off campaigns.
Public Relations Operations brings rigour and accountability to the work while keeping the judgement and relationships that make PR effective. We built Agentcy to run that system for our own clients. In-house teams and agencies also use it directly.
Every signal that shapes how a company is seen, including coverage, analyst and influencer commentary, competitor activity and AI answers, in one connected view.
Always-on intelligence replaces manual reporting and scattered workflows, giving the team back hours once spent on administration.
Live signals are turned into clear intelligence about what is changing and where to act, so narrative shifts are spotted early.
Measures of visibility and trust are linked to business outcomes, which gives leaders a shared and accountable view.
“PR needs a wholesale rethink – its own version of ‘rev-ops’ or ‘marketing-ops’. A focus on building workflows, connecting data, automating the repetitive and measuring the measurable. Only then can AI deliver meaningful transformation.”
Claire Williamson, Managing Director, Resonance · Read the PRWeek article ↗
Technology underneath. Judgement on top. Your truth throughout.
Most agencies have added AI to the workflow. We built our practice around an intelligence and measurement platform, then put senior consultants in control of it.
Senior strategic judgement
Experienced consultants decide where to focus and which assumptions to challenge, using what Agentcy finds as evidence while keeping the final call themselves.
A working model of your business
We learn the strategy, customers, commercial reality, proof and executive voice before we recommend what the market should hear.
Agentcy, behind every engagement
Live media, social, competitor and AI signals connect to opportunity workflows, content, relationships and measurement in one platform.
One place for every signal that shapes perception.
Agentcy brings earned media, social platforms and AI answer engines into one view, with the workflow to act on what it shows.
AI visibility
Tracks how ChatGPT, Perplexity, Claude and Gemini describe the brand, including its visibility score, mention rate, position, cited sources and factual accuracy, benchmarked against competitors.
News intelligence
Reads hundreds of trusted publications around the clock and sends alerts in under five minutes, while story clustering highlights newsjacking opportunities and emerging narratives as they build.
Journalist CRM
Builds profiles that learn from every article a journalist writes, covering their beat, topics and style, so each pitch reflects what they are writing about now.
Influencer intelligence
Follows the conversations that shape an industry across eight channels, including LinkedIn, YouTube, Substack and podcasts, and identifies shows that are looking for guests.
AgentcyAI
An always-on account manager that knows the brand and its strategy, spots relevant moments in the news and drafts a response in the spokesperson’s voice for the right journalists. Every draft waits for a person to sign it off.
Campaigns and reporting
Takes a single brief through planning, research, execution and reporting in one workflow, with measurement built on the AMEC Integrated Evaluation Framework.
A clear boundary
Where the AI stops and people take over.
Agentcy is good at finding patterns and opportunities in a mass of information, and at producing a quick first draft. It cannot sit in a leadership meeting or sense a risk nobody has mentioned, and it cannot decide which uncomfortable truth the market needs to hear, so those decisions stay with experienced people.
- People sign off every step
- No invented client facts
- No generic executive voice
- No metric reported without context
- Measurement built on the AMEC framework
- A named senior team accountable for every recommendation
Agentcy Research: primary research, on demand.
Original data gives a brand one of the most credible stories it can tell. Agentcy Research takes a question all the way to a publishable report in one platform.
Set the research question and the audience, then build the survey with nine question types, branching logic and attention checks.
Target verified business respondents by role, seniority, sector and organisation size, in more than 30 locales, and watch responses arrive.
Explore the results in charts, crosstabs and tables, then start from an AI-drafted report and shape it into your story.
Choose the operating model that fits.
Managed communications
Resonance leads the strategy and the delivery, and Agentcy is built into the programme from the first week.
Talk to Resonance ↗ 02Strategic sprint
A focused engagement on positioning, a campaign, research or AI visibility, with an agreed output and a fixed timeline.
Talk to Resonance ↗ 03The platform for your team
Your team can use Agentcy directly, with a free plan for small teams and Pro and Enterprise plans for cross-channel programmes.
agentcy.com.pr ↗ 04Agentcy for agencies
Agencies can run all their clients on one PROps platform, with dashboards and administration that work across every account.
agentcy.com.pr ↗What is PROps (PR Operations)?
Public Relations Operations is an operating model that brings rigour and accountability to PR while keeping the judgement and relationships that make it effective. It does for communications what MarketingOps and RevOps did for marketing and sales.
What does Agentcy do?
Agentcy brings AI visibility, news and influence intelligence, a journalist CRM, AgentcyAI and campaign reporting into one platform. Together they show how a brand is perceived in the media, on social platforms and in AI answer engines.
Which AI answer engines does Agentcy track?
Agentcy tracks how ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews and Google AI Mode describe a brand. For each one it records the visibility score, mention rate, position, cited sources and factual accuracy.
Does Agentcy's AI make decisions without a person approving them?
It doesn't, because people stay in the loop at every step. AgentcyAI only drafts and suggests, and a named senior consultant signs off every recommendation before it is acted on.
Can an in-house comms team use Agentcy directly?
They can, and so can agencies. There is a free plan for small teams, and Pro and Enterprise plans for teams running cross-channel programmes.