Case study · Programme · Ekco
An 82.6% share of voice in the MSP market. More than three times the previous year's coverage in five months.
Ekco, a European managed cloud and cybersecurity provider, needed to be recognised as a cloud and security leader in the UK, with PR that also supported demand generation. Through Q3 the team combined newsjacking, proactive pitching, press releases and bylines with a relaunch of Ekco's Infrastructure Modernisation Survey.
82.6%share of voice in the MSP/MSSP market, against 8.3% for Littlefish and 4.6% for Air IT
49pieces of coverage across tier-one and trade outlets
19.4%share of voice in cybersecurity since April, up from 4% the year before
Front of mind with buyers
In the story as it broke
Ekco commented on the issues its buyers were reading about: the Companies House digital ID rollout, ransomware strikes and high-profile third-party breaches. Proactive pitches, releases and bylines kept it in front of tier-one and trade journalists.
A survey relaunched for demand
The team relaunched Ekco's Infrastructure Modernisation Survey to build awareness and support lead generation. It was picked up widely by the media.
Well ahead of the target
Coverage in titles including CRN, Forbes, InfoSecurity Magazine and IT Pro reached an audience of 2,055,395, beating the KPI target by 104%. In five months Ekco earned more than three times the coverage of the whole previous year, March 2024 to March 2025.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.
The old page's headline described an 82% increase in share of voice. Its results section gives an 82.6% share of voice in the MSP/MSSP market, which is the figure used here.