Case study · Reactive comment · European venture capital firm
Pitched in 18 minutes. Quoted in three publications within a month.
When John Healey was named Chancellor, a partner's take on what it meant for UK SMEs was drafted, approved and in front of the FT, Reuters, the BBC and Bloomberg within 18 minutes. Money Marketing ran it the next morning.
18 minfrom the first report to an approved pitch landing
43national journalists pitched
67%opened it (29 of 43)
The coverage
Money Marketing · 21 July
Comment used word for word · 32k monthly readers
What happened
20 July to 20 August
- 20 Jul 18:17First reports: John Healey named Chancellor
- 18:20Newsjack reviewed in Agentcy and sent for client review
- 18:30Client approves the quote and the pitch list is generated
- 18:35The approved pitch goes to 43 national journalists
- 21 Jul 07:49Money Marketing runs the comment word for word
- By 20 AugFinal result: three publications. Money Marketing, Sifted (twice) and IT Boltwise
The same partner, twice in Sifted
Two Sifted features, 1.2M monthly readers
Over seven weeks the team sent 14 tracked pitches to Sifted journalists. In August, Sifted quoted the partner in two features, one the day after a pitch on Europe's AI robotics debate.
How it ran
Run on Agentcy.
The senior Resonance team made the calls. Agentcy found the moment, matched the journalists and tracked what happened next.
- Journalists
- Proactive pitches
- Pitch tracking
- Coverage
Client anonymised; names redacted in clippings. Open rates exclude known bots and email scanners. UK times.