Case study · Funding round · Pyramid Analytics
A $120 million Series E, opened by a TechCrunch exclusive. 69 pieces of coverage followed.
Pyramid Analytics competes with much larger players in business analytics, and its oversubscribed $120 million Series E was a chance to raise its profile globally. The team briefed media and analysts under NDA, opened with a TechCrunch exclusive and set the round inside a bigger story about decision intelligence.
69pieces of coverage, from TechCrunch to Sky News
$120mSeries E, oversubscribed
The coverage
Sky News · Ian King Live
Interview with CEO Omri Kohl
What happened
Before, during and after the announcement
- Before launchKey media and analysts briefed under NDA
- AnnouncementTechCrunch runs the exclusive: Pyramid Analytics raises $120M
- Follow-onVentureBeat, The Register and Business Insider cover the round, and CEO Omri Kohl joins Ian King Live on Sky News
- After launchContinued media and analyst engagement takes the total to 69 pieces of coverage
More than a funding announcement
Briefed under NDA
Key media and analysts were briefed under NDA ahead of the announcement, so they had the full context on the day. TechCrunch then ran the news as an exclusive to build early interest.
Bigger than the round
The raise was framed around decision intelligence and Pyramid's vision, with investors, analysts and founders all adding their voices. Newsjacking kept the leadership visible once the news had landed.
A launch party for the press
Resonance helped Pyramid plan a launch reception at Tower Bridge, with personal invitations sent to selected journalists and analysts.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.