Case study · Thought leadership · Cloudsmith
17 pieces of coverage on the security risks of vibe coding, including a letter in the Financial Times.
Cloudsmith wanted to be the go-to expert on threats to software supply chains, and the rise of AI-assisted development opened a new conversation about vibe coding and enterprise security. The team built a campaign on original research, with a PR and social plan delivered across Resonance and Cloudsmith's own channels.
17pieces of coverage and counting, including a letter in the Financial Times
Owning the vibe coding debate
Original data on AI-driven coding
The campaign began with Cloudsmith's own research, published as its Artifact Management report. The findings were packaged for press and social so the message stayed consistent on every channel.
From the FT letters page to the tech press
A letter in the Financial Times sat alongside tier-one coverage in The New Stack, DevClass, Computing, ITPro and SC Media. The findings were still being cited in follow-up articles weeks after launch.
Read by CISOs
The coverage reached industry leaders and CISOs, and Dutch Railways endorsed the Financial Times piece. Juliana Kelly, VP of Growth Marketing, said the team made artifact management 'relevant and newsworthy through meaningful press coverage'.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.
Coverage count as of September 2025. The old page described it as 17 and counting.