Thinking
From inside
the work.
What we are learning on live programmes about reputation, media, analysts and how AI assistants decide who to recommend.
Latest
call.01
How to become a journalist’s first call
ranked.02
Reddit’s For You feed, X’s new ranking and the UK’s £600m AI security package
shortlist.03
How AI is changing the way B2B buyers shortlist vendors
then named.04
We added proof to our comparison page. Perplexity started recommending us
news.05
How Gen Z really gets its news, and what it means for the PR & Comms Industry
it?06
Who shapes your reputation? Hint: it's not just news media.
& ears07
Is your PR team the eyes and ears of the business, or just its press office?
or seen?08
Cited but not recommended: what ChatGPT does with our page
Rewritten.09
The internet never forgets, and then AI came along
list.10
Why a place on someone else's list lifted two agencies in AI answers
your name.11
When your business partner becomes the story, what happens to you?
the event.12
Beyond the event: How strategic PR drives lasting impact
Updated every week
The UK B2B Tech PR AI Visibility Index.
Which UK B2B tech PR agencies ChatGPT, Gemini, Perplexity, Grok and Google recommend, measured every week on the same 86 questions. We are on the list, and we report our own position whatever it is.
Research and guides.
Surveys we’ve run and data from Agentcy, alongside practical guides for the people who run communications at B2B technology companies.
What AI reads before it recommends
Which pages and content types ChatGPT, Gemini and Perplexity cite when B2B tech buyers ask for advice, from over 1.3 million AI citations.
Earned media in the age of AI answers
Which publications the AI assistants cite for B2B tech, and why trade and specialist titles lead when buyers are choosing.
What AI gets wrong about B2B tech brands
We checked almost 50,000 AI answers against the facts to find the most common mistakes, and whether they start on your site or someone else’s.
The AIIM Framework
Score the industry analysts in your market on influence, impact and market buy-in, and spend your time on the ones who move buyers.
The Early-Stage Cybersecurity PR Playbook
A guide for security start-ups building a reputation in their category, covering launch timing, funding announcements, analyst relations and technical messaging.
Influencer Relations Has Grown Up
What 100 senior B2B marketers told us about influencer relations, and why it now belongs in the PR programme.
The State of Comms 2025
What keeps 100 communications and marketing leaders awake at night, and how they are responding.
Develop a Compelling Messaging Framework
A practical framework for messaging that still holds up once buyers and journalists start asking hard questions.
Commission research
Need evidence the market does not have yet?
Agentcy Research turns a research question into a publishable report, with verified B2B respondents and analysis you can stand behind.