Case study · Funding announcement · AI Score · AI governance platform
A Sky News exclusive, then 18 more stories in six days.
AI Score planned and pitched its $5.4m seed round, led by Fuel Ventures, in Agentcy: building the target lists, choosing and pitching the exclusive, and sharpening the release. Sky News broke the story at 07:42 on launch day.
19stories in six days, from Sky News to Fortune and Axios
14 daysfrom the first target list to the Sky News exclusive
2US deal newsletters: Fortune's Term Sheet and Axios Pro Rata
The coverage
Sky News · 3 September, 07:42
Exclusive by City editor Mark Kleinman
What happened
20 August to 9 September
- 20 AugAgentcy builds national, trade and VC target lists and ranks who should get the exclusive
- 25 AugThe exclusive pitch is sharpened in AgentcyAI
- 28 AugThe wider release is tightened for mass distribution
- 3 Sep 07:42Sky News runs the exclusive
- 4 to 8 SepTech.eu, EU-Startups and The Lawyer, then Fortune and Axios
- 9 SepCoverage round-up built in Agentcy and shared with the client
The wider round
1.1M monthly readers
The story travelled to Europe's startup press the day after the exclusive.
232k monthly readers
Legal trade coverage the same day, ahead of Fortune's Term Sheet and Axios Pro Rata.
How it ran
Run on Agentcy.
The senior Resonance team made the calls. Agentcy found the moment, matched the journalists and tracked what happened next.
- AgentcyAI
- Journalists
- Coverage
- Coverage reports
Story counts from Agentcy coverage monitoring, plus the Sky News original. UK times.