Case study · Research launch · UK business connectivity provider
Seven stories on launch day. The first went live the minute the embargo lifted.
The client's research found nearly half of UK businesses have had a fault where no supplier would take responsibility. The team briefed the findings under embargo a week early, then followed up as it lifted.
70%of the 160 pitches were opened (112)
7stories on launch day, led by Computer Weekly and ISPreview
856kcombined monthly readers of the four biggest titles
The coverage
Computer Weekly · 1 September
On both the embargoed and launch lists · 353k monthly readers
What happened
24 August to 1 September
- 24 Aug 10:49Embargoed findings go to 93 journalists at 45 outlets
- 11:51Computer Weekly opens it, about an hour after it lands
- 1 Sep 08:53Launch-morning pitch to 67 more journalists; 58 open it
- 09:00The embargo lifts. ISPreview publishes on the hour
- LaterComputer Weekly, Telecoms.com, Datacentre Solutions and three more follow
Straight onto the page
Published the moment the embargo lifted
Opened the embargoed pitch and ran the findings on the hour. 363k monthly readers.
Pitched in both waves, live the same day
Ran the findings on launch day. 123k monthly readers.
How it ran
Run on Agentcy.
The senior Resonance team made the calls. Agentcy found the moment, matched the journalists and tracked what happened next.
- Journalists
- Proactive pitches
- Pitch tracking
- Coverage
Client anonymised; names redacted in clippings. Open rates exclude known bots and email scanners. UK times.