Design it. Build it.
Manage it. Measure it.

Resonance is a strategic communications consultancy for complex B2B businesses. We design, build, manage and measure reputation by bringing strategy, media relations, analyst relations, thought leadership and content together in one connected programme, supported by our own intelligence platform, Agentcy.

A PR agency is usually measured on coverage. A strategic communications consultancy starts with the business, asking what the market should believe about you and which audiences shape that belief. Resonance works at that level with senior counsel, then runs the media, analyst and content work that puts the strategy into practice. You can still think of us as a PR agency if you prefer.

Resonance has two offices. Our London office is at Aldwych House, 71-91 Aldwych, London WC2B 4HN, in central London between the West End and the City. Our Manchester office is at Dalton Place, 29 John Dalton Street, Manchester M2 6FW, in the city centre. It is home to Resonance North, which works with technology, professional services and financial services businesses across the North of England. Both offices share one senior team and the Agentcy platform, so clients get the same counsel and the same standard of work wherever they are.

Yes, from London and Manchester we run programmes across the UK, Europe, the United States, the Middle East and Asia Pacific. One senior team coordinates the media relations, analyst relations and content in every market, so clients get a consistent story without managing a separate agency in each country. Where a market needs people on the ground, we work with partner agencies and independent associates chosen for their local media relationships. The same Resonance team briefs and coordinates them. Agentcy monitors coverage, journalists and AI answers across regions and languages, which shows us how a client is perceived in each market.

Resonance specialises in complex B2B: businesses with technical products, regulated markets or long, considered buying decisions, where buyers need help to understand what a company does. We focus on four areas.

• Enterprise technology. Cloud and infrastructure, managed services, data platforms, cybersecurity and enterprise software, sold to technical buyers and the boards that sign off the spend.
• Deep tech. AI and machine learning, AI hardware, IoT and other research-led technology, where the science has to be made clear and credible for customers, investors and policymakers.
• Professional services. Consulting, legal, advisory and outsourcing firms, where reputation is the product and relationships decide the pipeline.
• Financial services. Fintech, fund data, venture capital and investment firms, working in regulated markets where buyers expect trust and precision.

We work with companies of every size, including venture-backed scale-ups preparing for a funding round or a new market and businesses in the Fortune 500. What our clients have in common is complexity, whether it comes from technical products, regulated markets or long buying decisions.

Clients include NTT DATA, Ensono, Ekco, FE fundinfo, OpenOcean, Aiven, Civo, Cloudsmith, CybSafe, EasyDMARC and Exasol. Resonance has delivered more than 500 campaigns for over 100 technology brands.

Yes, we run analyst relations programmes alongside media relations and executive thought leadership, so the industry analysts who shape enterprise buying decisions hear the same clear story as journalists and customers.

Yes. Influence in B2B now reaches well beyond the press, so we also work with the creators and practitioners your buyers follow. They include podcast hosts, people with large followings on LinkedIn and the writers of newsletters that buyers actually read. We plan for short posts and clips as well as longer podcast interviews and newsletter features. We monitor these channels every day through Agentcy, which tracks influencers alongside journalists, so we know who is shaping the conversation in your market and when to engage.

Start with a conversation about what is coming up, whether that is a launch, a funding round, a new market, a repositioning or a reputation challenge. A short brief is enough to begin. Every programme then starts with a reputation baseline and a clear commercial objective, and the senior people who shape the strategy stay involved through delivery.

We report in the terms boards use, which are reputation, risk, revenue and relationships. We set a reputation baseline at the start, then track share of voice, message adoption, AI visibility, authority and influenced demand in one live view. Agentcy's measurement is built on AMEC's Integrated Evaluation Framework and the Barcelona Principles.

Agentcy is the PR Operations (PROps) platform built by Resonance. It brings media and influencer intelligence, a self-updating journalist database, AI visibility tracking, AgentcyAI and campaign reporting into one place. Resonance uses it on every programme, and in-house teams and agencies can also use it directly, starting with a free plan.

Agentcy reads hundreds of trusted publications, social channels, podcasts and newsletters around the clock and flags relevant stories within minutes. It tracks how ChatGPT, Perplexity, Claude and Gemini describe a brand, including which sources they cite and whether they get the facts right. Its journalist and influencer database updates itself from every article published. AgentcyAI plans, drafts and pitches, with every external action signed off by a person, and reporting is built on AMEC's Integrated Evaluation Framework and the Barcelona Principles.

Find out more about Agentcy →

We use AI openly and responsibly, mainly to automate repetitive tasks such as monitoring, first-pass analysis, list building and reporting. That gives our consultants more time for strategy and relationships. Our Agentcy platform monitors media, social and AI answer engines around the clock and speeds up analysis and drafting.

We follow best practice for responsible AI, guided by the PRCA's emerging standard, the PRCA AI Green Paper: Setting the Standard for Responsible AI, which our Managing Director, Claire Williamson, co-authored. In practice we tell clients where and how we use AI, protect client data and check facts and sources. People stay in control, so senior consultants make every recommendation, sign off every external action and remain accountable for the outcome.

We see AI visibility, and the practices now called GEO (generative engine optimisation) and AEO (answer engine optimisation), as a PR discipline. AI assistants build their answers from sources they trust: your own website, trade and national media, analyst reports, reviews and reference pages. Those are the same signals of authority and reputation that PR has always built, so good PR naturally improves how AI describes you.

Agentcy's AI visibility methods were built by communications professionals, for the questions communications professionals get asked. We test the questions your buyers actually ask, by persona and stage of the buying journey, across ChatGPT, Perplexity, Claude and Gemini. Agentcy tracks whether you are mentioned, where you appear against competitors, your share of the answer and which first- and third-party sources are cited. It also flags inaccurate or missing claims along with the exact pages behind them.

We then fix the sources by sharpening your own content so the facts are clear, earning coverage in the publications AI assistants trust and briefing the analysts whose reports they cite. As your authority grows, so does your visibility, and Agentcy shows the change over time.

We report on reputation, risk, revenue and relationships. In practice that means share of voice and tier-one presence, message adoption, sentiment and live issues. It also covers how AI answer engines describe the business, the quality of third-party validation, and the high-intent engagement and inbound response connected to the work.

We don't use AVE. The industry treats it as outdated, and AMEC's Barcelona Principles have rejected it since 2010, with most serious measurement frameworks following their lead. AVE prices coverage as though it were advertising, which tells a board nothing about whether perception changed, so we report outputs, outreach and outcomes in line with the AMEC framework.

We follow the signals between coverage and pipeline, such as high-intent visits and inbound enquiries after an announcement, the accounts that engage, and whether buyers and the AI tools they consult repeat your positioning. We call this influenced demand and avoid claiming direct attribution, because communications rarely closes a deal on its own.

Reporting is continuous, because Agentcy keeps a live view of coverage, share of voice, message adoption and AI visibility. The picture stays current between reporting sessions, and the formal report becomes a conversation about what to do next.

Coverage, share of voice and mentions in AI answers can move within weeks. Message adoption and the kind of standing that survives a difficult moment take longer, usually two to three quarters, because they depend on repetition.

Increasingly, yes, because many buyers now ask AI assistants for a shortlist before they search, and those answers draw on third-party sources as well as your own website. We report whether you appear, how you rank against competitors and whether what is said about you is accurate.

We need your category, your main competitors, the messages you want the market to repeat and one commercial objective. With those we can map where your reputation stands today and what a programme would have to change.

Yes, because the baseline covers what is already in market, including coverage and AI answers shaped by earlier work, so progress is measured from where you actually are.

AMEC is the International Association for the Measurement and Evaluation of Communication, the global industry body for communications measurement. Its Barcelona Principles describe credible measurement, which means agreeing objectives first, measuring outcomes as well as outputs, and never pricing coverage as advertising.

We report against AMEC's integrated evaluation framework, which is why our reporting runs from objectives through activity and outputs to the outcomes a board recognises. The framework itself is published at amecorg.com.

Yes, every programme starts by agreeing objectives and the measures attached to them. We then report in AMEC's terms on what we did, who it reached, what people took from it and what changed as a result.

Reporting this way keeps the conversation on business outcomes, and it means our numbers can be compared with anyone else who reports to the same standard, and more detail is available at amecorg.com.