Case study · Programme · CybSafe
Live on Sky News, included in a Forrester guide and put in front of 15,000 CISOs.
After a $28M Series B and expansion into North America, CybSafe needed its messaging to match a bigger presence in the market. Resonance built the content and PR plan for its Behave 2.0 series: new research, product launches, a senior hire and an open letter from the CEO.
15,000CISOs among the recipients of an SC Media email alert featuring CybSafe
$28MSeries B that set up the repositioning
The coverage
Sky News · live interview
CEO Oz Alashe MBE interviewed live
One story, four strands
Findings turned into commentary
The flagship report, produced with the National Cybersecurity Alliance, fed a run of opinion pieces and media alerts. The team also supported webinars on new ideas in the field.
Products and people, announced
Press releases launched SebDB, described as the world's most comprehensive security behaviour database, alongside new products and the appointment of Dr Jason Nurse as Director of Science and Research. Dr Nurse was then interviewed by the editor of SC Media to start that relationship.
The CEO takes a position
Oz Alashe MBE's open letter to the CISO community ran in Infosecurity Magazine, and he gave a live interview on Sky News. Forrester included CybSafe in its Guide To Global SA&T Regulations And Standards.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.