Case study · Funding round · EasyDMARC
48 pieces of coverage for a US$20m Series A, from Fortune and TechCrunch to MSP Today.
EasyDMARC, an email security company headquartered in Armenia with a limited presence overseas, needed its US$20m Series A to reach buyers and channel partners in the US, UK, DACH, Spain and ANZ. The product is highly technical, so Resonance used the round to tell a broader story that business, tech, security and channel press could each use.
48pieces of coverage across the target regions
US$20mSeries A round announced
The coverage
EasyDMARC leadership
US$20m Series A
One round, told for every audience
Technology, security and company
The technology angle showed how the funding would advance the platform. The security angle set email security against the growth of cyber threats, and the company story traced EasyDMARC's rise from a local start-up to a leading name in Armenian tech.
Coverage built to drive demand
Outlets were chosen for readerships that included both direct customers and channel partners. The aim was coverage that drove demand.
Business, tech, security and channel
The round earned 48 pieces of coverage: Fortune and TechCrunch in business, Tech EU and Fintech Global in technology, Security Week and Silicon Angle in security, and MicroScope (Computer Weekly) and MSP Today in the channel. Anush Yolyan, Digital Marketing and PR Strategist, praised the team's quick responses 'despite the technical nature of our product'.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.