Case study · Newsjack · Software supply chain security vendor
Three newsjacks, three pieces of coverage, and the first pitch out in three hours.
When attackers hijacked Axios, a JavaScript library downloaded 100 million times a week, Agentcy flagged the story, matched the journalists and tracked every open. DevOps.com ran the spokesperson's quote word for word the next morning.
99 secfrom the story landing to Agentcy flagging it as relevant
3h 19mfrom the story landing to journalists' inboxes
71%of the journalists pitched opened it (10 of 14)
The coverage
DevOps.com · 1 April
Quote used word for word · 169k monthly readers
What happened
Tuesday 31 March
- 07:03The Axios attack story lands in the News Feed
- 07:04Proposed as a newsjack, right in the client's field
- 09:35Newsjack drafted around the spokesperson's view
- 10:16Spokesperson, client and agency sign off in Agentcy
- 10:22Pitched to 14 matched journalists at Dark Reading, The Register, Reuters and more
- Wed 09:13DevOps.com runs the quote word for word
Then it happened again. Twice.
IT Brew quoted the spokesperson the next day
Pitched to 34 journalists including the FT, WSJ, TechCrunch and Sky News, and opened by 22.
SecurityWeek ran the quote the same day
The newsjack went out mid-morning. SecurityWeek, with 457k monthly readers, ran the quote word for word that afternoon.
How it ran
Run on Agentcy.
The senior Resonance team made the calls. Agentcy found the moment, matched the journalists and tracked what happened next.
- News Feed
- Newsjacks
- Journalist matching
- Pitch tracking
- Coverage
Client anonymised; names redacted in clippings. Open rates exclude known bots and email scanners. UK times.