Case study · Programme · OpenOcean
129 pieces of coverage in a single year, 89 of them in tier one media.
OpenOcean, a European VC backing Series A data software startups, needed to stand out in a crowded market and reach both founders and LPs. The team built its PR alongside the brand strategy, pairing long-term journalist relationships and newsjacking with a steady run of interviews and bylines for the partners and portfolio.
129pieces of coverage in 2023
89of them in tier one media outlets
6mestimated coverage views in 2023
A regular voice in VC
National, investor and tech press
Highlights included TechCrunch on the UK rejoining Horizon, the Evening Standard on the Mansion House pension reforms and the Financial Times on how university spinouts can win more investment.
25 interviews
Interviews included Sifted three times and Business Insider five times, along with the Financial Times, Forbes, Bloomberg, PitchBook and The Next Web.
38 bylines
Thought leadership pieces in target titles built the profile of the partners and their portfolio companies, backed by repeat engagements with the same journalists.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.
The figures cover 2023, one year of a programme that has run for more than three years.