Case study · Thought leadership · Saidot
62 pieces of coverage in six months, over half of them in tier one media.
Saidot's brand was strong in Finland, but it needed authority across Europe as the EU AI Act reshaped a crowded AI governance market. The team paired fast, prepared commentary on the news agenda with thought leadership from Saidot's executives, aimed squarely at tier one media.
62pieces of coverage in six months
50%+of that coverage in tier one media
170%over the coverage target
Ahead of the news
Ready before the news broke
Reactive comments were planned in advance, so Saidot could respond quickly on the EU AI Act and other key stories. The team drew on Saidot's own library of AI policies to shape rapid comment.
Executives as the voice of AI governance
Maria Koskinen and Bruna de Castro e Silva were positioned through interviews, bylines and proactive comment on AI ethics and governance. Detailed briefing documents and prep sessions covered every likely angle before each interview.
From the FT to the BBC
Coverage included a Financial Times letter on sustainably sourced data, a BBC feature on AI governance, a Business Insider interview on AI election misinformation and a TechRadar report on EU AI Act research.
Who ran it
Senior people, close to the work.
The Resonance senior team planned and ran this programme, from the first conversation about what the market needed to believe to the last piece of coverage.
Results cover a six-month period, as reported in the original July 2024 case study.