Case study · Newsjacks · Supply chain risk software provider
Two news hooks, two trade features. The first went live four hours after the pitch.
The team turned the Toyota plant closures and the latest US tariffs into commentary from the client's senior leaders, and pitched it straight to the supply chain press. Both landed in the trade press within three days.
4 hoursfrom pitch to a published byline
123pitches to supply chain and business journalists
54%opened them (66 of 123)
Two hooks, two features
Pitched at 12:29. Live as a bylined article at 16:32.
Sent to 67 journalists and opened by 37. That afternoon Supply Chain IT published the piece under a client executive's byline, with the pitch's subject line as its headline.
Quoted at length in Supply Chain Digital
Sent to 56 journalists and opened by 29. Three days later Supply Chain Digital, on the pitch list, quoted a second client executive at length in its analysis of the US–Canada trade dispute.
How it ran
Run on Agentcy.
The senior Resonance team made the calls. Agentcy found the moment, matched the journalists and tracked what happened next.
- Journalists
- Proactive pitches
- Pitch tracking
- Coverage
Client anonymised; names redacted in clippings. Open rates exclude known bots and email scanners. UK times.